PPAI
Certified Advertising Specialist (CAS)
The Certified Advertising Specialist (CAS) Program requires the completion of 25 dedicated education sessions to complete the online portion for the CAS Certification.
- Contains 5 Component(s), Includes Credits Recorded On: 01/31/2018
This CAS-required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn about the importance of ethical standards and the steps in ethical decision making. You'll also learn about trademarks, copyrights and intellectual property rights. This course is required to attain the CAS certification, but attendees do not need to pursue a CAS to attend this session.
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- Non-members - Free!
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- Contains 4 Component(s), Includes Credits
Join David Shultz for this session on Customer Engagement In A Digital World. This session is designed for distributors interested in learning how to leverage their website and other digital properties to increase customer engagement. It will look at the elements of an effective website including overall design and usability, the importance of responsiveness/mobile usability when designing a website, product research and presentation tools, virtual sampling tools, social sharing tools, and the incorporation of video into your website. We will also explore ways to use blogs, social media and email marketing to build and grow relationships with your customers to keep them coming back for more as well as touch on the basics of search engine optimization (SEO) and ways to use analytics to help refine your digital efforts.
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- Contains 5 Component(s), Includes Credits Recorded On: 04/25/2018
This session serves as the foundation for learning best practices in the promotional products industry and how suppliers and distributors work together. This session Christopher Duffy, MAS will explain the role of the distributor and supplier, the individual processes of order placing/processing, accounting, imprinting and delivery, marketing and customer service.
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- Contains 5 Component(s), Includes Credits Recorded On: 02/21/2018
Do you sell stuff, or create impression sessions? Become a value-added extension of your client’s marketing efforts with advanced apparel expertise and the ability to help them reach branding goals. After participating in this education session, you’ll gain tips and facts that will instantly set you apart.
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- Contains 5 Component(s), Includes Credits Recorded On: 04/18/2018
Storytelling is the magic by which we move people: prospects, buyers, employees, colleagues. Behind any successful sale, behind every successful business, there is a story. Learn to tell this story effectively and you’ll learn how to enchant your audience and attract more of the right kinds of customers.
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- Contains 5 Component(s), Includes Credits Recorded On: 05/09/2018
Join Anne Stone for this session on how to communicate compliance to end buyers. A session designed to help you engage your customers in the compliance conversation. It covers how you can start the conversation, what questions to ask and the best practices necessary to back up your compliance talk. At the end you will understand how to use the tools provided in order to deliver the compliance message with confidence. This session qualifies as an "elective" under the Product Safety Aware Program.
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- Non-members - Free!
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- Contains 4 Component(s), Includes Credits Recorded On: 07/16/2014
Test reports and compliance certificates are as complex as they are necessary. Learn how to read and understand these essential documents. This session qualifies as an "elective" under the Product Safety Aware Program.
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- Contains 5 Component(s), Includes Credits
This session will help attendees dramatically improve their face-to-face selling skills by improving their listening skills. This session will give tips on how to prepare for a sales presentation and what you need to know and do before you go. Participants will learn the difference between asking and listening vs. telling, how to engage, and more!
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- Contains 5 Component(s), Includes Credits Recorded On: 05/23/2018
One of the first steps in becoming a program seller is to learn about the types of programs you can sell to your clients and target audience. Join Paul Kiewiet, MAS+ for this introductory course and he will cover the basics of premiums, incentives and recognition programs for the promotional products distributor.
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- Non-members - Free!
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- Contains 4 Component(s), Includes Credits Recorded On: 01/25/2017
Nearly 100 percent of the executives Tony Perzow has trained have not had any formal negotiation training in their lifetimes, yet negotiation occurs every day in our lives. Not only do the majority of Americans lack negotiation competence, but they lack a positive regard for the skill as well. Lack of know-how plus a poor attitude equals less profit, period.
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Certified Advertising Specialist (CAS) Electives
The Certified Advertising Specialist (CAS) Program requires the completion of 25 elective education sessions to complete the online portion for the CAS Certification.
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- Contains 2 Component(s), Includes Credits Recorded On: 01/15/2024
Anthony Gladney honors Dr. Martin Luther King Jr. and discusses DEI during The PPAI Expo 2024 Networking Luncheon.
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- Non-members - $40
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- Contains 2 Component(s), Includes Credits Recorded On: 01/15/2024
Moderator Josh Ellis, PPAI’s publisher and editor-in-chief, guided a conversation featuring 2024 PPAI Hall of Fame inductee Dave DeGreeff, MAS, and 2024 Distinguished Service Award recipient Bill Petrie. They were joined by 2023 PPAI Rising Stars Chelsea Williams and Nadav Raviv, through a discussion on their perspectives on competition, mentorship, personal growth and more.
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- Non-members - $40
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- Contains 2 Component(s), Includes Credits Recorded On: 01/15/2024
Hear a panel of industry experts talk about their sales journeys, from getting started to continued growth. Being in sales means never being satisfied with your last sale, but always maintaining the drive and desire to find your next customer. Secure clear takeaways that will allow you to rise to the next level, gain the next customer and create the partnership with the clients you desire.
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- Non-members - $40
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- Contains 2 Component(s), Includes Credits Recorded On: 01/15/2024
Join us for this transformative session that will change the way you approach sales and life. In this powerful talk, you’ll hear the personal story of Jenna Quaranta – mass shooting survivor, Director of Sales Training & Development at HPG, and certified mental health ambassador and business consultant coach. We'll explore the core theme of resilience after tragedy and its relevance to the sales field. You'll uncover the importance of resilience, adaptability and mental fortitude, helping you bounce back from rejection, adapt to change, and manage stress effectively. Learn how personal growth and success can emerge from adversity, discover the incredible power of perspective in overcoming challenges, and gain actionable strategies for resilience in sales, including continuous learning and self-care. Don't miss this life-changing event; plan your PPAI schedule early and remember the motto: "STAY ALIVE."
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- Non-members - $40
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- Contains 2 Component(s), Includes Credits Recorded On: 01/15/2024
You have delivered the product. Now what? This is just the beginning of the process, and now is the time to show your clients what sets you apart from the others. Creativity, design and execution will help both you and your client succeed.
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- Non-members - $40
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- Contains 25 Product(s)
Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.
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- Non-members - $325
- PPAI Member - $225
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- Contains 6 Product(s)
The Product Safety Awareness Journey is a comprehensive set of courses that encompass the best practices of product safety and corporate responsibility. This journey can be used to achieve the required Product Safety Ambassador status but provides a more in depth look at the keys in this area.
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- Non-members - Free!
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- Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023
There are so many different aspects to digital transformation, and each one can influence your sales and your customers. This session takes some of the hottest topics and provides much needed information on each. Discover the details, facts, stats, and data regarding Industry Service Providers, PDX and Cybersecurity, and learn the different ways these can affect your business, reputation, and growth.
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