Certified Advertising Specialist (CAS) Package

The Certified Advertising Specialist (CAS) Program requires the completion of all of the CAS dedicated courses listed below in the CAS package option OR the individual sessions. 

  • If you choose the package option, it will register you for all the dedicated courses at one time, and it includes your CAS application. 
  • If you select the individual sessions, you will need to register for each of the individual dedicated courses. 

In addition, please select 25 elective education sessions from the column on the CAS Level Electives tab in the menu bar to complete the elective portion for the CAS Certification

Re-certification is required by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application

Certified Advertising Specialist (CAS)


The Certified Advertising Specialist (CAS) Program requires the completion of 25 dedicated education sessions to complete the online portion for the CAS Certification.

  • CAS: 14 Ways To Manage The Time You Don't Have

    Contains 5 Component(s), Includes Credits Recorded On: 01/18/2018

    In our business, it’s all about the details. So how do you keep them all straight, in a timely manner? Time seems to be the one thing we all wish we had more of, and we can generally agree it’s also the one thing we’re not always using effectively. In this session, we’ll identify the key things in our lives that steal our time, discuss three strategies for organization, and learn a host of practical tips to help us get the most out of our day.

  • CAS: Business Ethics

    Contains 6 Component(s), Includes Credits Recorded On: 01/31/2018

    This CAS-required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn about the importance of ethical standards and the steps in ethical decision making. You'll also learn about trademarks, copyrights and intellectual property rights. This course is required to attain the CAS certification, but attendees do not need to pursue a CAS to attend this session.

  • CAS: Creating Client Loyalty

    Contains 4 Component(s), Includes Credits Recorded On: 04/14/2017

    In this session, join Ruth Verver to learn how to create a customized loyalty plan for your top clients. This enhances your relationship with them and solidifies future business. Through a combination of self-promos, customer loyalty techniques and VIP attention, you’ll find ways to innovate your business and take your business to the next level. Participants will walk away with three primary elements: new ideas for self-promos that will surprise and delight their customers, a unique and unexpected approach to building customer relationships, and a plan to execute that involves critical touch points for the important customers.

  • CAS: Creating Opportunities With Co-Op Advertising

    Contains 6 Component(s), Includes Credits Recorded On: 05/02/2018

    Your competition (radio, TV, newspapers, etc.) knows where to find the money to pay for advertising. You need to know, too. Co-op funds are still the greatest source of untapped funding for promotional products, and Joel Schaffer, MAS, will explain the opportunities that exist in the B2B market for the use of co-op advertising to fund promotional products.

  • CAS: Customer Engagement In A Digital World

    Contains 4 Component(s), Includes Credits

    Join David Shultz for this session on Customer Engagement In A Digital World. This session is designed for distributors interested in learning how to leverage their website and other digital properties to increase customer engagement. It will look at the elements of an effective website including overall design and usability, the importance of responsiveness/mobile usability when designing a website, product research and presentation tools, virtual sampling tools, social sharing tools, and the incorporation of video into your website. We will also explore ways to use blogs, social media and email marketing to build and grow relationships with your customers to keep them coming back for more as well as touch on the basics of search engine optimization (SEO) and ways to use analytics to help refine your digital efforts.

  • CAS: Distributor and Supplier Communications Best Practices

    Contains 6 Component(s), Includes Credits Recorded On: 04/25/2018

    This session serves as the foundation for learning best practices in the promotional products industry and how suppliers and distributors work together. This session Christopher Duffy, MAS will explain the role of the distributor and supplier, the individual processes of order placing/processing, accounting, imprinting and delivery, marketing and customer service.

  • CAS: Dressing A Brand: Be The Apparel Expert Your Customers Need

    Contains 6 Component(s), Includes Credits Recorded On: 02/21/2018

    Do you sell stuff, or create impression sessions? Become a value-added extension of your client’s marketing efforts with advanced apparel expertise and the ability to help them reach branding goals. After participating in this education session, you’ll gain tips and facts that will instantly set you apart.

  • CAS: Enchanting Secrets To Creative Storytelling

    Contains 6 Component(s), Includes Credits Recorded On: 04/18/2018

    Storytelling is the magic by which we move people: prospects, buyers, employees, colleagues. Behind any successful sale, behind every successful business, there is a story. Learn to tell this story effectively and you’ll learn how to enchant your audience and attract more of the right kinds of customers.

  • CAS: How To Communicate Compliance To An End Buyer

    Contains 6 Component(s), Includes Credits Recorded On: 05/09/2018

    Join Anne Stone for this session on how to communicate compliance to end buyers. A session designed to help you engage your customers in the compliance conversation. It covers how you can start the conversation, what questions to ask and the best practices necessary to back up your compliance talk. At the end you will understand how to use the tools provided in order to deliver the compliance message with confidence. This session qualifies as an "elective" under the Product Safety Aware Program.

  • CAS: How To Read A Test Report

    Contains 4 Component(s), Includes Credits Recorded On: 07/16/2014

    Test reports and compliance certificates are as complex as they are necessary. Learn how to read and understand these essential documents. This session qualifies as an "elective" under the Product Safety Aware Program.

Certified Advertising Specialist (CAS) Electives


The Certified Advertising Specialist (CAS) Program requires the completion of 25 elective education sessions to complete the online portion for the CAS Certification.

79 Results

  • Sales Best Practices For New Promo Managers

    Contains 3 Component(s), Includes Credits Recorded On: 11/04/2020

    Are you a new manager in the promo industry? If so, this is the right place for you! Tony Morris will explain sales best practices when overseeing sales staff for the first time. For those that aren't overseeing sales staff, he will have some best practices for your own direct sales as well.

  • DEI Forum: Driving Change On Reciprocity Road

    Contains 3 Component(s), Includes Credits Recorded On: 10/22/2020

    In the height of this summer’s passionate call for change and equality, two women began their diversity, equity and inclusion journeys: Cindy Tsuji of Image Source and Renee Holmes of Brand Fuel. They connected during a DEI Forum. Realizing their companies are both members of Reciprocity Road, Cindy and Renee have joined forces to advance diversity, equity and inclusion within their organizations. With accountability and collaboration, these women are making an impact. Join this DEI Forum to learn about what they’re working on, converse with your industry peers and be inspired on your journey!

  • Link Business Strategy, Business Results and Culture For Future Success

    Contains 3 Component(s), Includes Credits Recorded On: 10/07/2020

    There are many ways to measure the keys to a company’s success beyond the P&L statements. Employee engagement, talent optimization, and diversity & inclusion are just some of the ways to describe success in a business. Join this session with Isabella Zaczek to learn how to plan for the future and implement a people strategy that is based on data, science, heart and skills.

  • Hat Personalization Trends: 3D Logos And More

    Contains 3 Component(s), Includes Credits Recorded On: 09/30/2020

    Hats, hat, hats – they are everywhere with even more style and decoration options than ever before. Alison Zuccaro will take you through a quick how-to on hat decoration to keep your business ahead of the trends. Participants will learn the right decoration method for different fabrics, how to print an entire hat, and get dimensional with 3D logos.

  • Future of Incentives & Recognition Programs

    Contains 3 Component(s), Includes Credits

    ​Prepare now for the unique challenges and opportunities you are likely to encounter in the coming year. Learn how to increase your sales by taking advantage of the changes and the trends in the marketplace.Topics that will be covered include: where to find information regarding trends and the latest incentive research, how to apply the information to improve your business performance, and how to find the products and services you need. This session is intended for distributors that are interested in adding corporate gifts and incentive programs into their business. This session is sponsored by Tango Card!

  • Marketing The Day After Tomorrow

    Contains 3 Component(s), Includes Credits Recorded On: 08/05/2020

    This webinar with Joel Schaffer, MAS, looks at marketing strategies for a “whole new world” as the current epidemic abates, and business reopens. Participants will learn how to identify new markets, how to prepare marketing tools, strategies for rebuilding your business. Participants will learn the foundations of relationship marketing and how to be a promotional consultant. This session is sponsored by Tango Card.

  • The PPAI Diversity Equity And Inclusion Forum

    Contains 4 Component(s), Includes Credits Recorded On: 07/23/2020

    From COVID-19 to racial inequity, murder hornets and everything in between, life is teaching us the importance of change and adaptability. Join this session with Julie Kwan, Maurice Norris, and Kathlene Brethowr as they discuss diversity, equity and inclusion in the promo products industry. As you move your business forward with new ways of operating, there are many diversity, equity and inclusion-related questions being asked. What can you do to reach a more diverse client base? When it comes to working remotely or returning to an office, what accommodations do you make to meet the needs of your diverse employees? When it comes to racial inequity, what business practices need to change to increase diversity and help everyone feel included and valued?​ ​

  • SPARK 2020: Innovation, Design Thinking, And Getting Others On Board Series

    Contains 3 Product(s)

    This three part series from SPARK 2020 includes Innovation -The Future Of Your Business: Design Thinking Can Help!, Innovation Bootcamp and Getting Others On Board. These sessions all include brainstorming activities throughout the sessions. To get the most out of these sessions please pause the on-demand session, complete the activity, and the resume the session. And most importantly don't be afraid to start implementing those innovative changes!