Certified Advertising Specialist (CAS) Package

The Certified Advertising Specialist (CAS) Program requires the completion of all of the CAS dedicated courses listed below in the CAS package option OR the individual sessions. 

  • If you choose the package option, it will register you for all the dedicated courses at one time, and it includes your CAS application. 
  • If you select the individual sessions, you will need to register for each of the individual dedicated courses. 

In addition, please select 25 elective education sessions from the column on the CAS Level Electives tab in the menu bar to complete the online portion for the CAS Certification

Re-certification is required by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application

Certified Advertising Specialist (CAS)


The Certified Advertising Specialist (CAS) Program requires the completion of 25 dedicated education sessions to complete the online portion for the CAS Certification.

  • CAS: 14 Ways To Manage The Time You Don't Have

    Contains 5 Component(s), Includes Credits Recorded On: 01/18/2018

    In our business, it’s all about the details. So how do you keep them all straight, in a timely manner? Time seems to be the one thing we all wish we had more of, and we can generally agree it’s also the one thing we’re not always using effectively. In this session, we’ll identify the key things in our lives that steal our time, discuss three strategies for organization, and learn a host of practical tips to help us get the most out of our day.

  • CAS: Business Ethics

    Contains 6 Component(s), Includes Credits Recorded On: 01/31/2018

    This CAS-required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn about the importance of ethical standards and the steps in ethical decision making. You'll also learn about trademarks, copyrights and intellectual property rights. This course is required to attain the CAS certification, but attendees do not need to pursue a CAS to attend this session.

  • CAS: Creating Client Loyalty

    Contains 4 Component(s), Includes Credits Recorded On: 04/14/2017

    In this session, join Ruth Verver to learn how to create a customized loyalty plan for your top clients. This enhances your relationship with them and solidifies future business. Through a combination of self-promos, customer loyalty techniques and VIP attention, you’ll find ways to innovate your business and take your business to the next level. Participants will walk away with three primary elements: new ideas for self-promos that will surprise and delight their customers, a unique and unexpected approach to building customer relationships, and a plan to execute that involves critical touch points for the important customers.

  • CAS: Creating Opportunities With Co-Op Advertising

    Contains 6 Component(s), Includes Credits Recorded On: 05/02/2018

    Your competition (radio, TV, newspapers, etc.) knows where to find the money to pay for advertising. You need to know, too. Co-op funds are still the greatest source of untapped funding for promotional products, and Joel Schaffer, MAS, will explain the opportunities that exist in the B2B market for the use of co-op advertising to fund promotional products.

  • CAS: Customer Engagement In A Digital World

    Contains 4 Component(s), Includes Credits

    Join David Shultz for this session on Customer Engagement In A Digital World. This session is designed for distributors interested in learning how to leverage their website and other digital properties to increase customer engagement. It will look at the elements of an effective website including overall design and usability, the importance of responsiveness/mobile usability when designing a website, product research and presentation tools, virtual sampling tools, social sharing tools, and the incorporation of video into your website. We will also explore ways to use blogs, social media and email marketing to build and grow relationships with your customers to keep them coming back for more as well as touch on the basics of search engine optimization (SEO) and ways to use analytics to help refine your digital efforts.

  • CAS: Distributor and Supplier Communications Best Practices

    Contains 6 Component(s), Includes Credits Recorded On: 04/25/2018

    This session serves as the foundation for learning best practices in the promotional products industry and how suppliers and distributors work together. This session Christopher Duffy, MAS will explain the role of the distributor and supplier, the individual processes of order placing/processing, accounting, imprinting and delivery, marketing and customer service.

  • CAS: Dressing A Brand: Be The Apparel Expert Your Customers Need

    Contains 6 Component(s), Includes Credits Recorded On: 02/21/2018

    Do you sell stuff, or create impression sessions? Become a value-added extension of your client’s marketing efforts with advanced apparel expertise and the ability to help them reach branding goals. After participating in this education session, you’ll gain tips and facts that will instantly set you apart.

  • CAS: Enchanting Secrets To Creative Storytelling

    Contains 6 Component(s), Includes Credits Recorded On: 04/18/2018

    Storytelling is the magic by which we move people: prospects, buyers, employees, colleagues. Behind any successful sale, behind every successful business, there is a story. Learn to tell this story effectively and you’ll learn how to enchant your audience and attract more of the right kinds of customers.

  • CAS: How To Communicate Compliance To An End Buyer

    Contains 6 Component(s), Includes Credits Recorded On: 05/09/2018

    Join Anne Stone for this session on how to communicate compliance to end buyers. A session designed to help you engage your customers in the compliance conversation. It covers how you can start the conversation, what questions to ask and the best practices necessary to back up your compliance talk. At the end you will understand how to use the tools provided in order to deliver the compliance message with confidence. This session qualifies as an "elective" under the Product Safety Aware Program.

  • CAS: How To Read A Test Report

    Contains 4 Component(s), Includes Credits Recorded On: 07/16/2014

    Test reports and compliance certificates are as complex as they are necessary. Learn how to read and understand these essential documents. This session qualifies as an "elective" under the Product Safety Aware Program.

Certified Advertising Specialist (CAS) Electives


The Certified Advertising Specialist (CAS) Program requires the completion of 25 elective education sessions to complete the online portion for the CAS Certification.

167 Results

  • Sales Best Practices For New Promo Managers

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 11/04/2020 at 1:00 PM (CST)

    Are you a new manager in the promo industry? If so, this is the right place for you! Tony Morris will explain sales best practices when overseeing sales staff for the first time. For those that aren't overseeing sales staff, he will have some best practices for your own direct sales as well.

  • Hat Personalization Trends: 3D Logos And More

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 09/23/2020 at 1:00 PM (CDT)

    Hats, hat, hats – they are everywhere with even more style and decoration options than ever before. Alison Zuccaro will take you through a quick how-to on hat decoration to keep your business ahead of the trends. Participants will learn the right decoration method for different fabrics, how to print an entire hat, and get dimensional with 3D logos.

  • Marketing The Day After Tomorrow

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 08/05/2020 at 1:00 PM (CDT)

    This webinar with Joel Schaffer, MAS, looks at marketing strategies for a “whole new world” as the current epidemic abates, and business reopens. Participants will learn how to identify new markets, how to prepare marketing tools, strategies for rebuilding your business. Participants will learn the foundations of relationship marketing and how to be a promotional consultant.

  • Virtual SPARK Conference 2020 For Young Promo Professionals

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 07/16/2020 at 10:00 AM (CDT)

    ​In this fast-paced workshop, participants will rapidly expand their ability to ID problems and generate creative, human centered solutions. Participants will be split into breakout sessions throughout this session after general content is presented in an ebb and flow style format. This session will involve video content, small group discussions, brainstorming and whiteboard usage. This virtual conference will also have time scheduled for peer networking and action-oriented takeaways. We highly encourage young professionals in the promo industry to participate in this session, please note it will be limited to the first 300 people.

  • Inexpensive Ways To Market Your Business

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 06/05/2020 at 1:00 PM (CDT)

    In the current times, every promotional product business owner like you has the same marketing questions: “Where do I start to be a socially distant, but still personal business?” and “Am I using the right tactics?” Getting to the core of what you can be using, this webinar will give you ‘Inexpensive Methods to Market Your Business While Social Distancing.’ Business has changed, but why wait for the pendulum to swing back to make sales? Beginning with demographic targeting we all need to do in order to better serve our most desired (and profitable) client base, you will learn how to easily improve the marketing path you, as an promotional products professional can travel.

  • Getting Back To Business Webinar Series

    Contains 5 Product(s) 1 new product(s) added recently

    This webinar series will focus on what to focus on to get back to business. Participants will learn six areas to ensure your business is running smoothly, inexpensive ways to market during times of crisis, and business communication what to say and when to say it. In addition this session will include a mindfulness session to help ensure your mental health is on the checklist while getting back to business.

  • Innovation - The Future Of Your Business: Design Thinking Can Help! Presented By SPARK 2020

    Contains 3 Component(s), Includes Credits Recorded On: 05/20/2020

    In this 60 minute virtual session, Julia Maddox will describe the design thinking process and the positive impact on innovation. This session will be designed for small business with content that has creative and human centered solutions at is core. This session will not be a webinar, it will be a virtual session including small group discussions and breakout rooms. Participants are requested to turn on their webcams and be ready to participate in the brainstorming activities throughout the sessions. Participants will learn steps that can be applied immediately after the session. All PPAI members are encouraged to attend this session.

  • How To Create Promotions That Make A Difference

    Contains 3 Component(s), Includes Credits Recorded On: 05/13/2020

    Not only can promotional products be used to create a stellar campaign, but they can also change the world. David Betke shares with attendees how his company, Do Better Marketing, has used promotional products to help save a 65,000-acre forest, reduce carbon emissions in a city measurably, increase funding for women’s shelters and call attention to the global amphibian extinction crisis. During this seminar, you will see many examples of how Betke has used promotional products in conscious campaigns, and how you can create incredibly loyal fans—and employees—while making a difference in the world.