New To The Industry Electives
Content designed for participants with less than three years experience in the promotional products industry.
Building A Change Agent Network Virtual Session Sponsored By SPARK 2020Contains 3 Component(s), Includes Credits Includes a Live Web Event on 10/27/2020 at 1:00 PM (CDT)
This session with Carla Howard is designed for young professionals of the promo industry. Participants will network with peers while learning how to create a change agent network, why you need that network, and how to help lead change going forward.
Marketing The Day After TomorrowContains 3 Component(s), Includes Credits Includes a Live Web Event on 08/05/2020 at 1:00 PM (CDT)
This webinar with Joel Schaffer, MAS, looks at marketing strategies for a “whole new world” as the current epidemic abates, and business reopens. Participants will learn how to identify new markets, how to prepare marketing tools, strategies for rebuilding your business. Participants will learn the foundations of relationship marketing and how to be a promotional consultant.
Basics Of Your DistributorshipContains 4 Component(s), Includes Credits
New distributors: Are you trying to get a handle on your business? To achieve early success, it is essential to become familiar with the industry and learn how to work with all the players: suppliers, vendors and service providers. This workshop will feature the organizing principles of starting your business, including price codes, industry terminology and artwork issues. Additionally, attendees will discuss how to place orders and protect themselves from common order mistakes, what marketing and prospecting techniques work and how to tell the important difference between customers and clients.
Expo 2020: Avoiding Scams In 2020Contains 3 Component(s), Includes Credits Recorded On: 01/12/2020
The promotional products industry is under attack by a variety of scams headed by people intent on taking your money. Chris Morrissey will discuss the ongoing and growing threat that distributors and suppliers face, and provide you with the knowledge you need to identify and avoid current threats that could hurt you, your employees and even your customers. You will learn about red flags to watch out for and how to identify potential scams; how scammers are impersonating suppliers and distributors, and what that means for them; and how to be proactive with customers to help avoid possible scam issues that may arise.
Secret Weapons For The First Time ExhibitorContains 4 Component(s), Includes Credits
This webinar, led by Lisa DeJong, MAS, vice president of sales for Competitive Edge, will guide first-time exhibitors through The PPAI Expo experience, as seen through the eyes of a distributor sales rep. From understanding the alphabet soup of the industry pricing model to co-op advertising and marketing support, new suppliers will gain key insights to aid in successfully accessing the 20,000+ sales force of the promotional products industry. A few simple tips and tricks from the distributor perspective will go a long way in helping new suppliers navigate the overwhelming response they will receive as first-time Expo exhibitors.
Promo Industry and Pantone—What is Color?Contains 4 Component(s), Includes Credits
What is color, and, more specifically, how is it used in the promotional products industry? This webinar discusses the ins and outs of our industry’s many imprint methods, basic color theory and the science behind color perception, and the best Pantone tools to achieve your client’s color throughout the production process.
Trained Advertising Specialist PackageContains 6 Product(s)
Education program targeted towards promotional products professionals with less than three years of industry experience. This program will provide an overview of the promotional products industry and will provide a foundation for people working within the industry.
Expo East 2019: Get In Touch! Promotional Marketing: Trends. Technique. Tips.Contains 3 Component(s), Includes Credits
In an era of digital everything, marketers everywhere are turning to promotional products to connect with clients and consumers to cultivate passionate brand advocates through brand experiences. Promotional products, the only medium invited into spaces and places other media can't touch, deliver the best reach, recall, response rates and return on investment for marketers and advertisers. This session will feature evidence-based strategies, proven tactics and a fresh perspective on promotional marketing, as well as trends and techniques marketers are using to create measurable brand experiences, build communities and earn the trust and loyalty of clients and consumers. Join Kim R. Todora, PPAI’s communications and branding strategist for this thought-provoking seminar.
Expo 2019: Domestic Freight Management 101Contains 3 Component(s), Includes Credits Recorded On: 01/15/2019
What’s the best way to save time, money and resources on shipments? In this “logistics 101” session, Jason Schrier will cover how carriers calculate LTL rates, common freight classification errors and the financial risks associated with freight misclassification, what FAK (Freight of All Kinds) means, costly freight packaging errors, and more.
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