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Strategies And Solutions

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Content and subjects related to strategic issues such as social responsibility, acquisition, reorganization and industry trends.

132 Results

  • Building A Change Agent Network Virtual Session Sponsored By SPARK 2020

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 10/27/2020 at 1:00 PM (CDT)

    This session with Carla Howard is designed for young professionals of the promo industry. Participants will network with peers while learning how to create a change agent network, why you need that network, and how to help lead change going forward.

    The rate of change is higher today than ever before, people across all industries are finding themselves in change-saturated organizations. Add to that the pressure to achieve return on investment for projects and initiatives and it can fill overwhelming. What you need is a team to help understand how the change is perceived across the organization and industry, what people need and want to know, and where resistance to the change needs to be managed. You're also going to need to create help creating communications, coaching leaders, and influencers on their next steps. This session with Carla Howard is designed for young professionals of the promo industry. Participants will network with peers while learning how to create a change agent network, why you need that network, and how to help lead change going forward. Leading change is hard, make it easier by building a change agent network!

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    1 Point

    1. Please use Chrome as your browser, once you have registered do not close the session launch page. Please note the session will open in a new window, please make sure your pop-up blocker is turned off.

    2. For those attending the live virtual session: Please use your computer webcam and computer microphone to participate in the breakout activities throughout this session.

    3. For those attending the on-demand session: please pause the session to complete each of the activities throughout the session.

    4. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Your Business Vaccine Virtual Session

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 07/29/2020 at 1:00 PM (CDT)

    ​In today’s climate, we are all searching and hoping for the quick fix to get back to normal. We all want that one shot to inject our organizations with success. But just as a vaccine takes time, you must take the steps today to create immunity from business illness including what you need to do daily, weekly, monthly and annually to get yourself on the path to success. In this session with Sara Webb, we’ll discuss the steps to prevent your business from sickness even in this climate.

    In today’s climate, we are all searching and hoping for the quick fix to get back to normal.  We all want that one shot to inject our organizations with success. But just as a vaccine takes time, you must take the steps today to create immunity from business illness including what you need to do daily, weekly, monthly and annually to get yourself on the path to success.  In this session with Sara Webb, we’ll discuss the steps to prevent your business from sickness even in this climate. 

    Sara Webb

    Owner - InTandem Promotions

    Sara Webb has more than 20 years of industry experience. With previous experiences as a buyer in a completely different industry, she became hooked on promotional products and its possibilities for branding organizations. In 1999, Sara began working in the promotional product industry where her true love for this industry flourished. 

    In 2013, Sara built InTandem Promotions. In her words, “Ever since I can remember, I have been a juggler. Juggling activities, career, family, friends and volunteering. I have learned through all of this juggling that I can do it myself. But it's far easier (not to mention more fun) to juggle with a partner.” And it was on that premise that the InTandem Promotions brand was created.     In owning InTandem, Sara has built not only a personal brand but also the brand of her organization. She is looking forward to sharing her experiences in developing as well as continually building the InTandem Brand Story.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Virtual SPARK Conference 2020 For Young Promo Professionals

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 07/16/2020 at 10:00 AM (CDT)

    ​In this fast-paced workshop, participants will rapidly expand their ability to ID problems and generate creative, human centered solutions. Participants will be split into breakout sessions throughout this session after general content is presented in an ebb and flow style format. This session will involve video content, small group discussions, brainstorming and whiteboard usage. This virtual conference will also have time scheduled for peer networking and action-oriented takeaways. We highly encourage young professionals in the promo industry to participate in this session, please note it will be limited to the first 300 people.

    In this fast-paced workshop, participants will rapidly expand their ability to ID problems and generate creative, human centered solutions. Participants will be split into breakout sessions throughout this session after general content is presented in an ebb and flow style format. This session will involve video content, small group discussions, brainstorming and whiteboard usage. This virtual conference will also have time scheduled for peer networking and action-oriented takeaways. We highly encourage young professionals in the promo industry to participate in this session, please note it will be limited to the first 300 people. Participants will also gain CAS 8.0 towards their industry certification. *Participants must watch the 60 min webinar on Innovation: Design Thinking Can Help! prior to attending this session since this session will build on the foundations in that session.

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    7 Points

    1. Please use Chrome as your browser, once you have registered do not close the session launch page. Please note the session will open in a new window, please make sure your pop-up blocker is turned off.

    2. For those attending the live virtual session: Please use your computer webcam and computer microphone to participate in the breakout activities throughout this session.

    3. Please put your out of office message up on your work phone and email from 10am-5pm cst so that you can focus in on the content.

    4. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Culture Of Rebuilding Virtual Session

    Contains 3 Component(s), Includes Credits Includes a Live In-Person Event on 07/08/2020 at 1:00 PM (CDT)

    There’s no question that 2020 has been the year that turned our world upside down. In the wake of the COVID-19 pandemic, we’ve had no choice but to pivot and reassess the way we approach everything from how we socialize, how we communicate, and especially how we work. As we ease into the next normal, organizations are approaching a crossroads, a rare opportunity to choose: do they go back to the way things were, or do they rebuild their workplace culture for the better? This session will help you seize that chance to create something that surpasses what’s been left behind. Lisa Walden will present mindset-shifting insights on the future of work, and identify opportunities to improve your company’s culture so that your employees’ default mode is engaged, motivated, and thriving. Through this highly interactive session, Lisa will help you explore, in real time, the cultural strategies best suited for you and the future of your organization.

    There’s no question that 2020 has been the year that turned our world upside down. In the wake of the COVID-19 pandemic, we’ve had no choice but to pivot and reassess the way we approach everything from how we socialize, how we communicate, and especially how we work. As we ease into the next normal, organizations are approaching a crossroads, a rare opportunity to choose: do they go back to the way things were, or do they rebuild their workplace culture for the better? This session will help you seize that chance to create something that surpasses what’s been left behind. Lisa Walden will present mindset-shifting insights on the future of work, and identify opportunities to improve your company’s culture so that your employees’ default mode is engaged, motivated, and thriving. Through this highly interactive session, Lisa will help you explore, in real time, the cultural strategies best suited for you and the future of your organization.

    Lisa Walden

    Co-founder and Speaker

    Lisa X. Walden is a speaker, author, and consultant dedicated to helping people create authentic, empowering workplaces that don’t cause the dreaded Sunday scaries. As co-founder of Good Company Consulting, she’s delivered her message to organizations nationwide, and strives to create deep mindset shifts that help people better collaborate, communicate, and prepare for the workplace of the future. Lisa's work is centered on the (strangely revolutionary) concept that people and strategy don’t have to be mutually exclusive. Her presentations focus on how to wield the generational lens at work, best-practices for maintaining thriving cultures, and tactics for nurturing the single most important component of a healthy work environment—trust. By weaving together case-studies, stories, statistics, and the latest research, her content lays the groundwork for meaningful change that means more awesome workplaces.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • The Power Of Mindfulness To Achieve Your Dreams Sponsored By WLC 2020

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 06/24/2020 at 1:00 PM (CDT)

    How you show up at work and the choices you make every day elevate you toward your personal success. When you flourish, you contribute to the success of the people around you, as well as your company's culture and its bottom line. Regardless of your role, this session with Sydra Newell will teach you the wisdom and tools to harness the power of mindfulness and fuel your personal success.

    How you show up at work and the choices you make every day elevate you toward your personal success. When you flourish, you contribute to the success of the people around you, as well as your company's culture and its bottom line. Regardless of your role, this session with Sydra Newell will teach you the wisdom and tools to harness the power of mindfulness and fuel your personal success.

    Sydra Newell

    Business Development Manager

    Sydra Newell has 20 years of industry experience, which she began working as a sales executive at Handstands. She then moved to SnugZ USA as the national sales manager—most importantly, because she asked for the opportunity. She was promoted to vice president of sales, serving in that position for five years before being appointed to business development manager. She has served on the WLC planning committee and will join the PPEF board in 2020. Sydra incorporates her passions for kundalini yoga and traveling the world into her work environment to create an authentic experience for her customers and work associates.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Getting Back To Business Webinar Series

    Contains 5 Product(s) 1 new product(s) added recently

    This webinar series will focus on what to focus on to get back to business. Participants will learn six areas to ensure your business is running smoothly, inexpensive ways to market during times of crisis, and business communication what to say and when to say it. In addition this session will include a mindfulness session to help ensure your mental health is on the checklist while getting back to business.

    This webinar series will focus on what to focus on to get back to business. Participants will learn six areas to ensure your business is running smoothly, inexpensive ways to market during times of crisis, and business communication what to say and when to say it. In addition this session will include a mindfulness session to help ensure your mental health is on the checklist while getting back to business.

  • A Road Map To Successful Transactions

    Contains 3 Component(s), Includes Credits Recorded On: 05/27/2020

    This webinar presented by Rama Beerfas, MAS, CTSM will give distributors a progression of steps they can take in the order process to ensure the best possible results on each and every order. The process & steps can be tailored to fit your needs and the software systems you are using.

    It’s easy to believe that all we have to do as distributors is give the client product options, take the order and send it to the supplier. After that, we can just sit back and relax with our favorite beverage, right? Wrong! There are so many pieces of information involved in making sure that what is delivered to the client is the right product with the right imprint and on time for their needs. What can we do to make sure that we get the order right so that the client comes back again, and the supplier wants to continue doing business with us? This webinar presented by Rama Beerfas, MAS, CTSM will give distributors a series of steps they can take in the order process to ensure the best possible results on each and every order. The process & steps can be tailored to fit your needs and the software systems you are using.  

    Rama Beerfas, MAS, CTSM

    Chief Solutions Specialist, Lev Promotions

    Rama Beerfas, MAS, CTSM, is the chief solutions specialist of San Diego, California-based Lev Promotions, a promotional marketing consulting company founded in 2002. Lev Promotions' three areas of expertise include promotional products, trade-show marketing and event marketing. The recommended products and services integrate client branding, goals and target market demographics using a holistic marketing approach.

    Beerfas’ professional background includes extensive work in retail, banking, hospitality management and the nonprofit sectors. She earned a bachelor’s degree in Spanish from Cal State, Northridge, and a bachelor’s degree in hospitality management from the University of Nevada, Las Vegas. Beerfas also earned her Master Advertising Specialist (MAS) certification from PPAI in 2017 and is received her CTSM (Certified Trade Show Marketer) through Exhibitor in 2019.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • PPB Presents: Selling In A Post COVID-19 Environment

    Contains 3 Component(s), Includes Credits Recorded On: 05/21/2020

    In this episode, PPB Presents: Selling in a Post-Coronavirus World with special guests, Jeremy Lott, president of SanMar and Greg Muzzillo, founder of Proforma, along with moderator Paul Bellantone, CAE, president and CEO of PPAI. Listen as the conversation takes a deep dive into the challenges these owners and their businesses are facing, how the lockdown has affected their sales and teams, what their strategy has been over the past few months, their quick pivot to PPE, how sales practices have changed, the future for meetings between suppliers and distributors and where trade shows will fit into the mix, among other topics.

    In this episode, PPB Presents: Selling in a Post-Coronavirus World with special guests, Jeremy Lott, president of SanMar and Greg Muzzillo, founder of Proforma, along with moderator Paul Bellantone, CAE, president and CEO of PPAI. Listen as the conversation takes a deep dive into the challenges these owners and their businesses are facing, how the lockdown has affected their sales and teams, what their strategy has been over the past few months, their quick pivot to PPE, how sales practices have changed, the future for meetings between suppliers and distributors and where trade shows will fit into the mix, among other topics.

    Greg Muzzillo

    Founder

    Greg Muzzillo founded Proforma in 1978 as an industry distributor. Within five years he built the company from zero to several million in sales. By the mid 1980's Proforma had been recognized by Inc. magazine as an Inc. 500 fastest growing company three years in a row as Muzzillo grew his distributorship to more than $25 million in annual sales.

    In the late 1980's Proforma introduced its membership program to enable distributors to retain their business ownership and independence. This enabled them to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more.

    Today, Proforma has more than 750 members with more than $400 million in sales. Proforma has more than 100 members of its Million Dollar Club and more than 40 members of its Multi-Million Dollar Club. In 2012, eight Proforma Owners earned a spot on Inc. magazine's list of the 5000 fastest-growing, private companies in America.

    Jeremy Lott

    President

    Today, as President of the family-owned business, Jeremy works in partnership with his father, Marty and his brother, Jordan. Over the years Jeremy learned the business from the inside out, from pulling orders to purchasing. After college and a stint studying in Hong Kong, he launched his career as an analyst for investment bank Piper Jaffray's technology team. Jeremy moved to Chicago in 2001 to earn his MBA, and then joined SanMar full-time. Adding strategy to vision, he continues to steward the company toward long-term growth and health. Proud of the opportunities given to so many tenured staff members to thrive, he often spends time "table-hopping" at the company's on-site café. He learns a lot during those casual conversations because, he says, employees have the pulse on what's really going on in their arenas. The father of six young children, Jeremy discovered that a work/life balance holds the key to maximum productivity. He enjoys spending time outdoors — skiing, hiking, boating and generally staying active.

    Paul Bellantone, CAE

    President and Chief Executive Officer of the Promotional Products Association International

    Paul Bellantone, CAE, is president and CEO of the Promotional Products Association International (PPAI), the not-for-profit association for more than 16,000 member companies in the $24.7 billion-dollar promotional products industry. Bellantone is responsible for executing the strategies and vision of the PPAI Board of Directors and advocating for the industry and its professional practitioners. His focus on delivering compelling member value and business-building products and services, combined with his commitment to active and meaningful member communication, has helped PPAI achieve marked growth. Bellantone holds a bachelor's degree from Rutgers University and a master’s in business administration from the School of Management at Texas Woman's University. He is a Certified Association Executive and is an active member of the American Society of Association Executives, the Dallas Fort Worth Association Executives, the American Marketing Association, the Dallas/Fort Worth AMA and a board trustee for The Forum: Business Results Through People.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Innovation - The Future Of Your Business: Design Thinking Can Help! Presented By SPARK 2020

    Contains 3 Component(s), Includes Credits Recorded On: 05/20/2020

    In this 60 minute virtual session, Julia Maddox will describe the design thinking process and the positive impact on innovation. This session will be designed for small business with content that has creative and human centered solutions at is core. This session will not be a webinar, it will be a virtual session including small group discussions and breakout rooms. Participants are requested to turn on their webcams and be ready to participate in the brainstorming activities throughout the sessions. Participants will learn steps that can be applied immediately after the session. All PPAI members are encouraged to attend this session.

    In this 60 minute virtual session, Julia Maddox will describe the design thinking process and the positive impact on innovation. This session will be designed for small business with content that has creative and human centered solutions at is core.  This session will not be a webinar, it will be a virtual session including small group discussions and breakout rooms. Participants are requested to turn on their webcams and be ready to participate in the brainstorming activities throughout the sessions. Participants will learn steps that can be applied immediately after the session. 

    Julia Maddox

    Founder, Barbara J. Burger iZone at the University of Rochester Libraries

    Julia Maddox is a consultant, campaign strategist, and educator who helps teams build their capacity for creative problem solving. She’s also the founder of the Barbara J. Burger iZone at the University of Rochester Libraries, an innovation center that helps students explore ideas for addressing the world’s toughest problems. Julia has over a decade of experience leading high-performing teams and is a popular presenter on the topic of creativity and innovation. Julia Maddox is recognized as an expert in community-centered innovation, public affairs, sustainable community development, program design, change management, and stakeholder engagement.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • How To Create Promotions That Make A Difference

    Contains 3 Component(s), Includes Credits Recorded On: 05/13/2020

    Not only can promotional products be used to create a stellar campaign, but they can also change the world. David Betke shares with attendees how his company, Do Better Marketing, has used promotional products to help save a 65,000-acre forest, reduce carbon emissions in a city measurably, increase funding for women’s shelters and call attention to the global amphibian extinction crisis. During this seminar, you will see many examples of how Betke has used promotional products in conscious campaigns, and how you can create incredibly loyal fans—and employees—while making a difference in the world.

    Not only can promotional products be used to create a stellar campaign, but they can also change the world. David Betke shares with attendees how his company, Do Better Marketing, has used promotional products to help save a 65,000-acre forest, reduce carbon emissions in a city measurably, increase funding for women’s shelters and call attention to the global amphibian extinction crisis. During this seminar, you will see many examples of how Betke has used promotional products in conscious campaigns, and how you can create incredibly loyal fans—and employees—while making a difference in the world.

    David Betke

    Principal, Do Better Marketing

    David Betke is the principal of Do Better Marketing, a division of Avatar Brand Management Inc., a full-service, promotional marketing agency that helps clients define their difference, improve their pitch, and provide the moving parts of a campaign to promote magic. He is dedicated to helping those who give back, make a bigger difference. Betke’s campaigns have, thus far, helped save a 65,000-acre forest, reduce carbon emissions in a city measurably and helped recruit three senior-level engineers durign the height of a labor crisis. One campaign even generated a 4,000 percent return within six months, and recruited a couple of lifelong customers. Betke has personally been recognzied with seven national marketing awards for his work.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Cyber Security Best Practices

    Contains 3 Component(s), Includes Credits Recorded On: 05/06/2020

    Phishing, Ransomware, Breaches, Exploits, Viruses, and Malware. These are all terms that you've probably heard when someone is talking about IT, Network, and Cyber Security. With the rapid increase in technology and data storage, so too comes the rise in data breaches. The Promotional Products and many other industries continue to be targeted by cyber criminals who are finding ways to gain access to business systems and drop malicious content or attempt to extort business of all sizes for money through ransomware. This webinar presented by David Jackson (GSEC), Director of Information Technology for Sweda Company (Supplier) and Mike Pfeiffer, VP of Technology for American Solutions for Business (Distributor) will cover Cyber Security best practices and help provide some high-level insight into online threats to businesses so that they can better understand and manage the risk. It will also review several measures that will help companies prepare for and respond to data security incidents to protect their businesses from financial and reputation harm.

    Phishing, Ransomware, Breaches, Exploits, Viruses, and Malware.  These are all terms that you've probably heard when someone is talking about IT, Network, and Cyber Security.  With the rapid increase in technology and data storage, so too comes the rise in data breaches. The Promotional Products and many other industries continue to be targeted by cyber criminals who are finding ways to gain access to business systems and drop malicious content or attempt to extort business of all sizes for money through ransomware.
     
    This webinar presented by David Jackson (GSEC), Director of Information Technology for Sweda Company (Supplier) and Mike Pfeiffer, VP of Technology for American Solutions for Business (Distributor) will cover Cyber Security best practices and help provide some high-level insight into online threats to businesses so that they can better understand and manage the risk. It will also review several measures that will help companies prepare for and respond to data security incidents to protect their businesses from financial and reputation harm.

    David Jackson

    Director of IT, Sweda Company

    David Jackson serves as the Director of Information Technology for Sweda, an ASI Top 20 Supplier. Prior to joining the Sweda team in 2015, David worked in Executive Management and Technical Services for a number of top-tier firms in the Los Angeles area including: Rutan & Tucker, Stradling, Yocca, Carson, & Rauth, Orange Police Department, EB Bradley Company, and Exemplis Office Seating.

    With a passion for cyber security and education, David previously taught Network Security, Cisco, Novell, and Microsoft Certified courses for over 11 years at Coastline and Orange Coast Colleges. Outside of the office David’s creative endeavors include filmmaking, photography, and woodworking. You can find David on Instagram, Facebook, and YouTube as @booyajoe.

    Mike Pfeiffer

    VP of Technology, American Solutions For Business

    Mike Pfeiffer is a technology executive who specializes in developing technical leaders and helping non-technical people understand complex technical concepts. He has over 30 years of experience, having served at a data and marketing solutions vendor, a consumer packaged goods company, a trade and expense management solutions provider, and Mayor.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Considerations For Re-Opening Workplaces & COVID-19 Q&A

    Contains 3 Component(s), Includes Credits Recorded On: 05/05/2020

    ​While many companies have remained open as "essential" businesses, many have closed and are eager to reopen. With states and locals contemplating plans to open their economies back up, businesses have turned their attention to ways to structure and/or stagger a safe return to work. This session will help answer your questions and give best practices.

    While many companies have remained open as "essential" businesses, many have closed and are eager to reopen. With states and locals contemplating plans to open their economies back up, businesses have turned their attention to ways to structure and/or stagger a safe return to work. This session will review how best to layout and sanitize the workplace. As well as safe practices for managing potentially exposed, sick and recovered employees according to CDC guidelines To discuss these issues, and to get answers to your ongoing COVID-19 questions, join Claudia St. John, president of Affinity HR Group. 

    Claudia St John, SHRM-SCP,SPHR

    President of Affinity HR Group, LLC

    Claudia St. John, SHRM-SCP, SPHR, is the founder and president of Affinity HR Group, Inc., a national human resources and management consulting firm specializing in hiring and recruiting, HR compliance and employee engagement. Affinity HR Group is PPAI’s endorsed HR partner and resource.  As a consultant and frequent speaker, St. John has given hundreds of presentations and workshops on such topics as how to recruit like a pro, common management mistakes, employee engagement and multi-generational workplace challenges. She is the author of the Amazon bestselling book Transforming Teams – tips for improving collaboration and building trust.  Her weekly HR Minute emails and monthly articles are followed by thousands of business leaders nationwide. 


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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • PPB Presents: Leadership In A New Reality

    Contains 3 Component(s), Includes Credits Recorded On: 04/21/2020

    ​In this episode, PPB presents Leadership In A New Reality with our guests, Jo-an Lantz, MAS, president and CEO of Geiger and Norm Hullinger, CAS, CEO of Alphabroder. Our moderator is Paul Bellantone, CAE, president and CEO of PPAI.

    In this episode, PPB presents Leadership In A New Reality with our guests, Jo-an Lantz, MAS, president and CEO of Geiger and Norm Hullinger, CAS, CEO of Alphabroder. Our moderator is Paul Bellantone, CAE, president and CEO of PPAI.


    Jo-an Lantz, MAS

    Chief Operating Officer, EVP and a member of the Board of Directors for Geiger

    Jo-an Lantz, MAS is Chief Operating Officer, EVP and a member of the Board of Directors for Geiger.  She represents Geiger as the sole US member of the international group WAGE (World Advertising Gift Exchange) serving on their Presidium as Secretary / Treasurer. She served as President for 6 years. WAGE is a 60 year organization with 21 members from 20 different countries.  She has served on a variety of different industry groups and associations including former Chair of the Board of Directors of PPAI.  Jo-an was inducted in the PPAI Hall of Fame in 2009. She is a former ASI International Person of the Year (2004), and a member of ASI Power 50, and the 2014 PPB Woman of Distinction.  Jo-an is an avid Fund Raiser serving on the PPEF Board twice, once as Chair.  She also works with a number of non-profits in training fund raisers in endurance events.

    Norm Hullinger, CAS

    President and CEO

    Norm Hullinger, CAS, is CEO of supplier Alphabroder. Since joining the company in 2003, Hullinger has led it through significant milestones, including the 2017 acquisition of supplier Prime Line. He currently serves on the PPAI board of directors.

    Paul Bellantone, CAE

    President and Chief Executive Officer of the Promotional Products Association International

    Paul Bellantone, CAE, is president and CEO of the Promotional Products Association International (PPAI), the not-for-profit association for more than 16,000 member companies in the $24.7 billion-dollar promotional products industry. Bellantone is responsible for executing the strategies and vision of the PPAI Board of Directors and advocating for the industry and its professional practitioners. His focus on delivering compelling member value and business-building products and services, combined with his commitment to active and meaningful member communication, has helped PPAI achieve marked growth. Bellantone holds a bachelor's degree from Rutgers University and a master’s in business administration from the School of Management at Texas Woman's University. He is a Certified Association Executive and is an active member of the American Society of Association Executives, the Dallas Fort Worth Association Executives, the American Marketing Association, the Dallas/Fort Worth AMA and a board trustee for The Forum: Business Results Through People.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Technology And The Future Of Our Industry

    Contains 4 Component(s), Includes Credits Recorded On: 02/13/2019

    Virtual Reality. Augmented Reality. Unregulated Cryptocurrencies. Technology is evolving rapidly and there is no shortage of hype about the “Next Great Thing.” Join David Shultz as he shares the technology trends he believes will have the greatest impact on our industry in the near future.

    Virtual Reality. Augmented Reality. Unregulated Cryptocurrencies. Technology is evolving rapidly and there is no shortage of hype about the “Next Great Thing.”  Join David Shultz as he shares the technology trends he believes will have the greatest impact on our industry in the near future.

    David Shultz

    Vice President of Supplier Partnerships

    David Shultz is the vice president of supplier partnerships for commonsku. David has more than 17 years of experience in the promotional products industry and is the former vice president of operations at Distributor Central. A recent PPAI Fellow inductee and recipient of PPAI's Industry Collaborator award, he is the incoming president of the Promotional Products Association Midwest (PPAM) and serves as a member of the Regional Association Council (RAC). In his new role, David will work with suppliers to help them connect with distributors more effectively, as well as help them integrate with Promo Standards to achieve better operational efficiency.

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    1.0 CREDIT

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2020: Rising of Industry Consolidation And Private Equity

    Contains 3 Component(s), Includes Credits Recorded On: 01/13/2020

    With the rise of consolidation and private equities within the promotional products industry, and more specifically on the manufacturing side of the industry, it is time to examine whether these changes are helping or hurting the industry. In this session, Matt Gresge, CEO of AIA, will share his thoughts on the increasing role of private equity, the increasing rate of consolidation and the role of technology within the industry as we move forward.

    With the rise of consolidation and private equities within the promotional products industry, and more specifically on the manufacturing side of the industry, it is time to examine whether these changes are helping or hurting the industry. In this session, Matt Gresge, CEO of AIA, will share his thoughts on the increasing role of private equity, the increasing rate of consolidation and the role of technology within the industry as we move forward.

    Matt Gresge

    CEO, AIA

    Matthew Gresge is an entrepreneur, respected leader and a seasoned sales expert with more than 25 years of executive-level leadership experience in advancing companies and growing profits in the business services industry. Gresge possesses a deep understanding of growing independent distributor networks and has long track record of delivering results for customers, suppliers and stockholders. As the CEO of AIA, he is responsible for the satisfaction of AIA's distributors, growing AIA's network of distributors, leading the industry's best team of service providers, overseeing the development and execution of high impact sales and marketing programs that support distributor sales growth and ensuring AIA provides distributors with market leading technology solutions.

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    0.5 Credits

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

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    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2020: Refueling Passion & Preserving Motivation

    Contains 3 Component(s), Includes Credits Recorded On: 01/13/2020

    As a business owner, you face many challenges that threaten to veer you off track from achieving your end goals. Whether those goals mean expansion, a rise in sales or merging with bigger businesses, it’s important to stay motivated and keep your end game in view. In this session, Kimberly Fulford will talk about what she has done to stay motivated, her experience as a woman in a leadership position and how she has participated with owners while significantly changing their business or business model. You will leave with insight about how to refuel passion within yourself and your business, how to preserve motivation during your career, and about Fulford’s experience as a woman working in the industry.

    As a business owner, you face many challenges that threaten to veer you off track from achieving your end goals. Whether those goals mean expansion, a rise in sales or merging with bigger businesses, it’s important to stay motivated and keep your end game in view. In this session, Kimberly Fulford will talk about what she has done to stay motivated, her experience as a woman in a leadership position and how she has participated with owners while significantly changing their business or business model. You will leave with insight about how to refuel passion within yourself and your business, how to preserve motivation during your career, and about Fulford’s experience as a woman working in the industry.

    Kimberly Fulford

    Senior Vice President, Owner Success - AIA Corporation

    They say variety is the spice of life, and Kimberly Fulford believe it’s also the foundation for a successful career. Fulford is the senior vice president, owner success with AIA Corporation. She is a lifelong learner who’s always seeking opportunities to expand her knowledge and skill set. For more than 25 years, she has experienced all sides of the business—from sales to operations to merchandising to marketing—working her way up through the ranks. Whether it’s a Fortune 500 corporation, mid-size company or small business, Fulford has been involved in just about every aspect.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2020: Uncovering Customer Experience Opportunities

    Contains 3 Component(s), Includes Credits Recorded On: 01/12/2020

    Every brand, company and organization has a customer experience, whether they invest in it or ignore it. And not every customer is created equal. Customers are much more likely to be engaged with the brands and organizations that go beyond demographics—the brands that understand what they are thinking and feeling and can reflect that in their customer experience. Looking at the end-to-end experience from a customer's perspective could help you or your clients identify an ""aha"" to turn first-time customers into loyal, repeat customers. Join Adara Bowen, director of brand experience for the American Marketing Association, to understand the breadth of customer experience, develop a journey map from the perspective of the customer, and identify opportunities for an improved customer experience and touch points for promotional products.

    Every brand, company and organization has a customer experience, whether they invest in it or ignore it. And not every customer is created equal. Customers are much more likely to be engaged with the brands and organizations that go beyond demographics—the brands that understand what they are thinking and feeling and can reflect that in their customer experience. Looking at the end-to-end experience from a customer's perspective could help you or your clients identify an ""aha"" to turn first-time customers into loyal, repeat customers. Join Adara Bowen, director of brand experience for the American Marketing Association, to understand the breadth of customer experience, develop a journey map from the perspective of the customer, and identify opportunities for an improved customer experience and touch points for promotional products.

    Adara Bowen

    Director of Brand Experience, American Marketing Association

    Adara Bowen is the director of brand experience for the American Marketing Association (AMA). She was a crucial champion for the launch and rollout of the AMA brand across its global support center, 70+ professional chapters, and 350+ collegiate chapters, and she has played a strategic role in the association’s recent technology transformation. Brown also challenges the AMA marketing and customer service team members to innovate and reimagine their roles in evolving the AMA customer experience.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2020: Forging Ahead With Strategic Foresight

    Contains 3 Component(s), Includes Credits Recorded On: 01/12/2020

    Are you a seasoned distributor that is starting to plan 10 years out? Have you finished reading the Strategic Foresight Playbook, and feel ready to start putting together a plan for the future? In this session Dennis Klum will explain how to take the next steps in making your company more resilient for the future. This session will provide a guide to which action items start conversations within your company and the areas to focus on implementing first.

    Are you a seasoned distributor that is starting to plan 10 years out? Have you finished reading the Strategic Foresight Playbook, and feel ready to start putting together a plan for the future? In this session Dennis Klum will explain how to take the next steps in making your company more resilient for the future. This session will provide a guide to which action items start conversations within your company and the areas to focus on implementing first.

    Dennis Klum, CAS

    Vice President of Programs, BrandVia Alliance, Inc.

    With over 25 years as a distributor in our industry, Dennis Klum, CAS brings a wealth of perspective on how to be successful and enjoy the promotional products industry. Currently vice president of programs for BrandVia Alliance, Inc., he has served as an executive board member for his regional association, the Promotional Marketing Association of Northern California, and acted as an advocate for the industry worldwide. Klum has led interactive seminars, facilitated workshops and panels and led dozens of presentations supporting industry newcomers, seasoned sales executives and all audiences in between. His focus is to facilitate interactive workshops/discussions that draw out attendee perspectives and lead to renewed energy and a wider perspective.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • How the California Privacy Law Will Affect You in 2020

    Contains 3 Component(s), Includes Credits Recorded On: 12/04/2019

    The California Consumer Privacy Act (CCPA) will be enacted soon. Learn about what you need to know to protect your organization from hefty penalties. Join this must-see session with Amar Hajeri on what the CCPA means for your business, consumer data you collect and the recommended next steps you should take regardless of what state you operate out of. CCPA will be enacted on January 1, 2020, and applies to any organization that does business in California, collects consumers' personal data and satisfies at least one of the following thresholds: • has an annual gross revenue in excess of $25 million • possesses the personal information of 50,000 or more consumers, households, or devices • earns more than half of its annual revenue from selling consumers' personal information. The International Association of Privacy Professionals estimated that the CCPA will affect upwards of 500,000 U.S. businesses.

    The California Consumer Privacy Act (CCPA) will be enacted soon. Learn about what you need to know to protect your organization from hefty penalties. Join this must-see session with Amar Hajeri on what the CCPA means for your business, consumer data you collect and the recommended next steps you should take regardless of what state you operate out of. CCPA will be enacted on January 1, 2020, and applies to any organization that does business in California, collects consumers' personal data and satisfies at least one of the following thresholds: 

    • has an annual gross revenue in excess of $25 million
    • possesses the personal information of 50,000 or more consumers, households, or devices
    • earns more than half of its annual revenue from selling consumers' personal information. 

    The International Association of Privacy Professionals estimated that the CCPA will affect upwards of 500,000 U.S. businesses. 

    Amar Hajeri, PMP

    Data Management Expert

    Amar Hajeri is a data management expert and a thought leader, who has advised several major corporations, including Time Warner Cable, Tyson Foods and Southwest Airlines in the areas of data strategy, specifically around governance and privacy, legislative compliance and organizational enablement to best leverage opportunities presented by cutting-edge technology solutions. Currently, he is shaping the data governance efforts as VP, Enterprise Data Governance at Texas Capital Bank. The strategies and guidelines his team has developed, in coordination with teams such as legal, compliance and cyber security to protect the organizational interests against legislations such as CCPA, has been widely accepted as an industry best practice. His insights have been enriched from having spent several years at the intersection of strategic business practices and the enablement afforded by technology to accomplish business goals, while adapting a data-centric execution approach. In his free time, he enjoys riding motorcycles and working on projects in his garage.    

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    1 Credit

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    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tips for Hiring and Retaining Top Talent In a Tight Labor Market

    Contains 4 Component(s), Includes Credits

    Where can you find top talent these days? What are the best screening and interviewing techniques? How can you avoid dreaded and costly mis-hires? What’s the best way to ensure that your new hire will be successful in his or her job? This presentation by Claudia St. John offers best-in-class recruiting strategies and people management practices to help companies be more successful in talent acquisition and retention. Outcomes – Session Attendees will: • Learn tips and tricks that recruiters use in finding and screening job candidates • Discover ways to improve their own interviewing skills • Gain insight and understanding to help improve employee engagement and retention, particularly during the critical first 45 days of employment

    Where can you find top talent these days? What are the best screening and interviewing techniques? How can you avoid dreaded and costly mis-hires? What’s the best way to ensure that your new hire will be successful in his or her job? This presentation by Claudia St. John offers best-in-class recruiting strategies and people management practices to help companies be more successful in talent acquisition and retention.

    Outcomes – Session Attendees will:
    • Learn tips and tricks that recruiters use in finding and screening job candidates
    • Discover ways to improve their own interviewing skills
    • Gain insight and understanding to help improve employee engagement and retention, particularly during the critical first 45 days of employment

    Claudia St John, SHRM-SCP,SPHR

    President of Affinity HR Group, LLC

    Claudia St. John, SHRM-SCP, SPHR, is the founder and president of Affinity HR Group, Inc., a national human resources and management consulting firm specializing in hiring and recruiting, HR compliance and employee engagement. Affinity HR Group is PPAI’s endorsed HR partner and resource.  As a consultant and frequent speaker, St. John has given hundreds of presentations and workshops on such topics as how to recruit like a pro, common management mistakes, employee engagement and multi-generational workplace challenges. She is the author of the Amazon bestselling book Transforming Teams – tips for improving collaboration and building trust.  Her weekly HR Minute emails and monthly articles are followed by thousands of business leaders nationwide. 

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    1 Credit

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    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.