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Upcoming Professional Development Sessions

PPAI Online Education offers live webinars, virtual sessions and events throughout the year. Our webinars provide the most up-to-date and relevant content to the promotional products industry, presented by expert speakers. The on-demand version will be posted immediately after the live presentation. We recommend utilizing the Chrome or Firefox browser and not Internet Explorer.


14 Results

  • Small Business Best Practices Virtual Series

    Contains 5 Product(s) 1 new product(s) added recently

    This series will focus on small business best practices with actionable takeaway elements. Sessions will include the culture of rebuilding, hiring and on boarding new staff, and what steps to take to ensure your company is strong in any climate. During the live virtual sessions, participants are requested to turn on their webcams and their mics during the brainstorming activities and small group discussions throughout the session.

    This series will focus on small business best practices with actionable takeaway elements. Sessions will include the culture of rebuilding, hiring and on boarding new staff, and what steps to take to ensure your company is strong in any climate. During the live virtual sessions, participants are requested to turn on their webcams and their mics during the brainstorming activities and small group discussions throughout the session. 

  • Getting Back To Business Webinar Series

    Contains 5 Product(s) 1 new product(s) added recently

    This webinar series will focus on what to focus on to get back to business. Participants will learn six areas to ensure your business is running smoothly, inexpensive ways to market during times of crisis, and business communication what to say and when to say it. In addition this session will include a mindfulness session to help ensure your mental health is on the checklist while getting back to business.

    This webinar series will focus on what to focus on to get back to business. Participants will learn six areas to ensure your business is running smoothly, inexpensive ways to market during times of crisis, and business communication what to say and when to say it. In addition this session will include a mindfulness session to help ensure your mental health is on the checklist while getting back to business.

  • Inexpensive Ways To Market Your Business

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 06/05/2020 at 1:00 PM (CDT)

    In the current times, every promotional product business owner like you has the same marketing questions: “Where do I start to be a socially distant, but still personal business?” and “Am I using the right tactics?” Getting to the core of what you can be using, this webinar will give you ‘Inexpensive Methods to Market Your Business While Social Distancing.’ Business has changed, but why wait for the pendulum to swing back to make sales? Beginning with demographic targeting we all need to do in order to better serve our most desired (and profitable) client base, you will learn how to easily improve the marketing path you, as an promotional products professional can travel.

    In the current times, every promotional product business owner like you has the same marketing questions: “Where do I start to be a socially distant, but still personal business?” and “Am I using the right tactics?”  Getting to the core of what you can be using, this webinar will give you ‘Inexpensive Methods to Market Your Business While Social Distancing.’ Business has changed, but why wait for the pendulum to swing back to make sales?  Beginning with demographic targeting we all need to do in order to better serve our most desired (and profitable) client base, you will learn how to easily improve the  marketing path you, as an promotional products professional can travel.

    Hank Yuloff

    Co-Owner

    Hank Yuloff is the co-owner of Yuloff Creative Marketing Solutions, which he co-owners with his wife, Sharyn. Yuloff Creative Marketing Solutions is a business coaching firm delivering traditional and technological marketing plans for small companies. Their company strives to find solutions for everything, from discovering the most profitable demographics to creating effective messaging and tactics, to solving employee headaches several times as year, as well as hold small-business breakthrough bootcamp intensives for audiences of up to 250. The couple has co-authored five best-selling books on marketing and human resources, and has co-hosted a weekly marketing podcast for more than four years.

    Sharyn Yuloff

    Co-Founder

    When it comes to getting expert business help, Sharyn Yuloff offers a one-of-a-kind perspective. She is an online marketing and human resources expert, and is the co-founder of Yuloff Creative Marketing Solutions, a business coaching firm delivering traditional and technological marketing plans for small companies, which she owns with her husband, Hank. Their company strives to find solutions for everything, from discovering the most profitable demographics to creating effective messaging and tactics, to solving employee headaches several times as year, as well as hold small-business breakthrough bootcamp intensives for audiences of up to 250. The couple has co-authored five best-selling books on marketing and human resources, and has co-hosted a weekly marketing podcast for more than four years.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tactical Crisis Communication: Knowing What To Say And When To Say It

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 06/10/2020 at 1:00 PM (CDT)

    ​A crisis of any king can threaten your organization's brand image at a moment's notice, requiring you to act faster than ever before to effectively communicate. It's more important than ever not only to have a plan in place to respond to these crises, but also to train your team in appropriate techniques, authentic responses, and strategic engagement to steer the conversation. It is critical to send messages via proper channels to reach internal and external stakeholders. This session will be applicable for business owners and managers for business best practices beyond COVID-19.

    A crisis of any king can threaten your organization's brand image at a moment's notice, requiring you to act faster than ever before to effectively communicate. It's more important than ever not only to have a plan in place to respond to these crises, but also to train your team in appropriate techniques, authentic responses, and strategic engagement to steer the conversation. It is critical to send messages via proper channels to reach internal and external stakeholders. Award-winning branding and business communication strategist, Shakira Brown will share essential communication best practices to help instill trust and mitigate reputation damage on the onset of a crisis. Whether you're looking to bolster your reputation or better respond to situations at any time without notice, you'll learn the value of transparency and quick response. Plus, find out which crisis response tools to use and when to use them.

    Shakira M. Brown

    CEO

    Shakira M. Brown is an award-winning professional branding and business communication speaker and former network television broadcast journalist. She is the CEO of SMB Strategic Media LLC, a firm that helps businesses get to the heart of why the customers/clients buy their goods and services, helping them clarify their message via strategic brand messaging. Brown is also the lead marketing consultant for America’s Small Business Development Center at The College of New Jersey. She has won more than 13 industry awards in various disciplines for her work. Brown frequently shares her expertise at national conferences and corporate workshops as well as with the media, such as American Express Open, Crain’s Chicago, PR Week, Brand Week andSmart Money, and she is also a contributing writer for BlackEnterprise.com.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • The Power Of Mindfulness To Achieve Your Dreams Sponsored By WLC 2020

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 06/24/2020 at 1:00 PM (CDT)

    How you show up at work and the choices you make every day elevate you toward your personal success. When you flourish, you contribute to the success of the people around you, as well as your company's culture and its bottom line. Regardless of your role, this session with Sydra Newell will teach you the wisdom and tools to harness the power of mindfulness and fuel your personal success.

    How you show up at work and the choices you make every day elevate you toward your personal success. When you flourish, you contribute to the success of the people around you, as well as your company's culture and its bottom line. Regardless of your role, this session with Sydra Newell will teach you the wisdom and tools to harness the power of mindfulness and fuel your personal success.

    Sydra Newell

    Business Development Manager

    Sydra Newell has 20 years of industry experience, which she began working as a sales executive at Handstands. She then moved to SnugZ USA as the national sales manager—most importantly, because she asked for the opportunity. She was promoted to vice president of sales, serving in that position for five years before being appointed to business development manager. She has served on the WLC planning committee and will join the PPEF board in 2020. Sydra incorporates her passions for kundalini yoga and traveling the world into her work environment to create an authentic experience for her customers and work associates.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Culture Of Rebuilding Virtual Session

    Contains 3 Component(s), Includes Credits Includes a Live In-Person Event on 07/08/2020 at 1:00 PM (CDT)

    There’s no question that 2020 has been the year that turned our world upside down. In the wake of the COVID-19 pandemic, we’ve had no choice but to pivot and reassess the way we approach everything from how we socialize, how we communicate, and especially how we work. As we ease into the next normal, organizations are approaching a crossroads, a rare opportunity to choose: do they go back to the way things were, or do they rebuild their workplace culture for the better? This session will help you seize that chance to create something that surpasses what’s been left behind. Lisa Walden will present mindset-shifting insights on the future of work, and identify opportunities to improve your company’s culture so that your employees’ default mode is engaged, motivated, and thriving. Through this highly interactive session, Lisa will help you explore, in real time, the cultural strategies best suited for you and the future of your organization.

    There’s no question that 2020 has been the year that turned our world upside down. In the wake of the COVID-19 pandemic, we’ve had no choice but to pivot and reassess the way we approach everything from how we socialize, how we communicate, and especially how we work. As we ease into the next normal, organizations are approaching a crossroads, a rare opportunity to choose: do they go back to the way things were, or do they rebuild their workplace culture for the better? This session will help you seize that chance to create something that surpasses what’s been left behind. Lisa Walden will present mindset-shifting insights on the future of work, and identify opportunities to improve your company’s culture so that your employees’ default mode is engaged, motivated, and thriving. Through this highly interactive session, Lisa will help you explore, in real time, the cultural strategies best suited for you and the future of your organization.

    Lisa Walden

    Co-founder and Speaker

    Lisa X. Walden is a speaker, author, and consultant dedicated to helping people create authentic, empowering workplaces that don’t cause the dreaded Sunday scaries. As co-founder of Good Company Consulting, she’s delivered her message to organizations nationwide, and strives to create deep mindset shifts that help people better collaborate, communicate, and prepare for the workplace of the future. Lisa's work is centered on the (strangely revolutionary) concept that people and strategy don’t have to be mutually exclusive. Her presentations focus on how to wield the generational lens at work, best-practices for maintaining thriving cultures, and tactics for nurturing the single most important component of a healthy work environment—trust. By weaving together case-studies, stories, statistics, and the latest research, her content lays the groundwork for meaningful change that means more awesome workplaces.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Virtual SPARK Conference 2020 For Young Promo Professionals

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 07/16/2020 at 10:00 AM (CDT)

    ​In this fast-paced workshop, participants will rapidly expand their ability to ID problems and generate creative, human centered solutions. Participants will be split into breakout sessions throughout this session after general content is presented in an ebb and flow style format. This session will involve video content, small group discussions, brainstorming and whiteboard usage. This virtual conference will also have time scheduled for peer networking and action-oriented takeaways. We highly encourage young professionals in the promo industry to participate in this session, please note it will be limited to the first 300 people.

    In this fast-paced workshop, participants will rapidly expand their ability to ID problems and generate creative, human centered solutions. Participants will be split into breakout sessions throughout this session after general content is presented in an ebb and flow style format. This session will involve video content, small group discussions, brainstorming and whiteboard usage. This virtual conference will also have time scheduled for peer networking and action-oriented takeaways. We highly encourage young professionals in the promo industry to participate in this session, please note it will be limited to the first 300 people. Participants will also gain CAS 8.0 towards their industry certification. *Participants must watch the 60 min webinar on Innovation: Design Thinking Can Help! prior to attending this session since this session will build on the foundations in that session.

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    7 Points

    1. Please use Chrome as your browser, once you have registered do not close the session launch page. Please note the session will open in a new window, please make sure your pop-up blocker is turned off.

    2. For those attending the live virtual session: Please use your computer webcam and computer microphone to participate in the breakout activities throughout this session.

    3. Please put your out of office message up on your work phone and email from 10am-5pm cst so that you can focus in on the content.

    4. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Small Business Virtual Session: People Leadership

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 07/22/2020 at 1:00 PM (CDT)

    For many small to mid-sized promotional products companies, managing and inspiring employees can seem like a full-time job. Especially when the workplace is completely disrupted as with coronavirus and you don't have an HR professional on staff. Fortunately, you're not alone and PPAI provides the resources to manage and engage your staff. Join Affinity HR Group's Claudia St. John to discuss common people management challenges including: How to avoid legal landmines when hiring & onboarding new talent, essential policies and processes for businesses of all sizes and current COVID-19 considerations including tele-working, leave management and social distancing practices Bring your questions and suggestions to this interactive webinar!

    For many small to mid-sized promotional products companies, managing and inspiring employees can seem like a full-time job. Especially when the workplace is completely disrupted as with coronavirus and you don't have an HR professional on staff. Fortunately, you're not alone and PPAI provides the resources to manage and engage your staff. Join Affinity HR Group's Claudia St. John to discuss common people management challenges including: How to avoid legal landmines when hiring & on boarding new talent, essential policies and processes for businesses of all sizes and current COVID-19 considerations including tele-working, leave management and social distancing practices

    Bring your questions and suggestions to this interactive webinar! Please note participants will be asked to turn on their webcams and their computer mics during the breakout activity sessions throughout the entire virtual session. 

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    1 Point

    1. Please use Chrome as your browser, once you have registered do not close the session launch page. Please note the session will open in a new window, please make sure your pop-up blocker is turned off.

    2. For those attending the live virtual session: Please use your computer webcam and computer microphone to participate in the breakout activities throughout this session.

    3. For those attending the on-demand session: please pause the session to complete each of the activities throughout the session.

    4. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Your Business Vaccine Virtual Session

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 07/29/2020 at 1:00 PM (CDT)

    ​In today’s climate, we are all searching and hoping for the quick fix to get back to normal. We all want that one shot to inject our organizations with success. But just as a vaccine takes time, you must take the steps today to create immunity from business illness including what you need to do daily, weekly, monthly and annually to get yourself on the path to success. In this session with Sara Webb, we’ll discuss the steps to prevent your business from sickness even in this climate.

    In today’s climate, we are all searching and hoping for the quick fix to get back to normal.  We all want that one shot to inject our organizations with success. But just as a vaccine takes time, you must take the steps today to create immunity from business illness including what you need to do daily, weekly, monthly and annually to get yourself on the path to success.  In this session with Sara Webb, we’ll discuss the steps to prevent your business from sickness even in this climate. 

    Sara Webb

    Owner - InTandem Promotions

    Sara Webb has more than 20 years of industry experience. With previous experiences as a buyer in a completely different industry, she became hooked on promotional products and its possibilities for branding organizations. In 1999, Sara began working in the promotional product industry where her true love for this industry flourished. 

    In 2013, Sara built InTandem Promotions. In her words, “Ever since I can remember, I have been a juggler. Juggling activities, career, family, friends and volunteering. I have learned through all of this juggling that I can do it myself. But it's far easier (not to mention more fun) to juggle with a partner.” And it was on that premise that the InTandem Promotions brand was created.     In owning InTandem, Sara has built not only a personal brand but also the brand of her organization. She is looking forward to sharing her experiences in developing as well as continually building the InTandem Brand Story.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Marketing The Day After Tomorrow

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 08/05/2020 at 1:00 PM (CDT)

    This webinar with Joel Schaffer, MAS, looks at marketing strategies for a “whole new world” as the current epidemic abates, and business reopens. Participants will learn how to identify new markets, how to prepare marketing tools, strategies for rebuilding your business. Participants will learn the foundations of relationship marketing and how to be a promotional consultant.

    This webinar with Joel Schaffer, MAS, looks at marketing strategies for a “whole new world” as the current epidemic abates, and business reopens. Participants will learn how to identify new markets, how to prepare marketing tools, strategies for rebuilding your business. Participants will learn the foundations of relationship marketing and how to be a promotional consultant.

    Joel Schaffer, MAS

    CEO

    Joel D. Schaffer, MAS is CEO and founder of Soundline, LLC, the pioneering supplier to the promotional products industry of audio products. He is the only person to have received both the ASI's Marvin Spike Industry Lifetime Achievement Award (2002) and PPAI's Distinguished Service Award (2011). He is a past director of PPAI's Board of Directors and has chaired several PPAI committees and task forces. He was elected to the PPAI Hall of Fame in 2016. Now celebrating 50 years in our industry.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Future of Incentives & Recognition Programs

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 08/12/2020 at 1:00 PM (CDT)

    ​Prepare now for the unique challenges and opportunities you are likely to encounter in the coming year. Learn how to increase your sales by taking advantage of the changes and the trends in the marketplace.Topics that will be covered include: where to find information regarding trends and the latest incentive research, how to apply the information to improve your business performance, and how to find the products and services you need. This session is intended for distributors that are interested in adding corporate gifts and incentive programs into their business.

    Prepare now for the unique challenges and opportunities you are likely to encounter in the coming year. Learn how to increase your sales by taking advantage of the changes and the trends in the marketplace.Topics that will be covered include: where to find information regarding trends and the latest incentive research, how to apply the information to improve your business performance, and how to find the products and services you need. This session is intended for distributors that are interested in adding corporate gifts and incentive programs into their business. 

    Incentive Marketing Association

    Marketing Director

    Incentive Marketing Association (IMA) is comprised of companies who are leaders in the $90 billion incentive industry. IMA is the only organization in the field representing every segment of the marketplace including: Advertising/Sales Promotion Agencies; Consultants, Distributors; Gift Card/Certificate Suppliers; Fulfillment Companies; Incentive Houses; Manufacturers; National Marketing Companies; Performance Improvement Companies; Representatives; Recognition Companies, Travel Specialists and the industry’s major trade publications and trade show managers.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Hat Personalization Trends: 3D Logos And More

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 09/23/2020 at 1:00 PM (CDT)

    Hats, hat, hats – they are everywhere with even more style and decoration options than ever before. Alison Zuccaro will take you through a quick how-to on hat decoration to keep your business ahead of the trends. Participants will learn the right decoration method for different fabrics, how to print an entire hat, and get dimensional with 3D logos.

    Hats, hat, hats – they are everywhere with even more style, personalization and decoration options than ever before. Alison Zuccaro will take you through a quick how-to on hat decoration to keep your business ahead of the trends. Participants will learn the right decoration method for different fabrics, how to print an entire hat, and get dimensional with 3D logos. 

    Alison Zuccaro

    Strategic Production Manager and Decorator Network Manager

    Alison Zuccaro has worked in the decorated apparel industry for over 25 years, starting as a customer service representative. In customer service, Alison realized her love for solving customer problems. Here she grew her knowledge of custom artwork and decorating processes. After customer service, she took on roles in training and management. She has presented at tradeshows and workshops throughout her career. In her current role as Strategic Production Manager/Stahls’ Decorator Network Manager, Alison influences new product development and execution, using customer feedback to drive company improvement.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Building A Change Agent Network Virtual Session Sponsored By SPARK 2020

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 10/27/2020 at 1:00 PM (CDT)

    This session with Carla Howard is designed for young professionals of the promo industry. Participants will network with peers while learning how to create a change agent network, why you need that network, and how to help lead change going forward.

    The rate of change is higher today than ever before, people across all industries are finding themselves in change-saturated organizations. Add to that the pressure to achieve return on investment for projects and initiatives and it can fill overwhelming. What you need is a team to help understand how the change is perceived across the organization and industry, what people need and want to know, and where resistance to the change needs to be managed. You're also going to need to create help creating communications, coaching leaders, and influencers on their next steps. This session with Carla Howard is designed for young professionals of the promo industry. Participants will network with peers while learning how to create a change agent network, why you need that network, and how to help lead change going forward. Leading change is hard, make it easier by building a change agent network!

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    1 Point

    1. Please use Chrome as your browser, once you have registered do not close the session launch page. Please note the session will open in a new window, please make sure your pop-up blocker is turned off.

    2. For those attending the live virtual session: Please use your computer webcam and computer microphone to participate in the breakout activities throughout this session.

    3. For those attending the on-demand session: please pause the session to complete each of the activities throughout the session.

    4. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Sales Best Practices For New Promo Managers

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 11/04/2020 at 1:00 PM (CST)

    Are you a new manager in the promo industry? If so, this is the right place for you! Tony Morris will explain sales best practices when overseeing sales staff for the first time. For those that aren't overseeing sales staff, he will have some best practices for your own direct sales as well.

    Are you a new manager in the promo industry? If so, this is the right place for you! Tony Morris will explain sales best practices when overseeing sales staff for the first time. For those that aren't overseeing sales staff, he will have some best practices for your own direct sales as well. 

    Tony Morris

    Author and International Speaker

    Tony Morris is the Founder of TMI Training Academy, International Sales Speaker, author of 5 books and an acclaimed sales trainer to over 26,000 sales professionals. Having been in sales from the age of 18, Tony knows sales as well as he knows life and more importantly, he knows what it takes to lead a successful business! He has the ability to translate his hands-on experience into a coherent, compelling and exciting philosophy, which has made him an inspiring speaker and a powerful sales trainer to over 26,000 sales professionals.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.