Andrea "Anni" Kramer serves as the President of City Apparel + Merch. Under her leadership and committed team, City has won numerous PPAI awards, including being named Greatest Companies to Work for multiple times, recognition for being a leader in Responsibility and Innovation, a has been a Pyramid Award winner. 

Kate Alavez is the chief operating officer at PromoShop, Inc. where she is responsible for people operations, human resources, and logistics. On a mission to reimagine the relationship between employees and employers, she is focused on creating outside‐the‐box solutions to business challenges and creating synergies between team members as a means to a happier workplace. Before taking on her role as COO, Kate worked as the director of human resources and operations, gaining experience in infrastructure build and employment law. Kate has been a strong supporter of community efforts and has served on boards for the Specialty Advertising Association of California (SAAC), the Foundation Board (a 501c‐3 benefiting students of specialty advertising industry members), and The El Segundo Nursery School Group. Her passion for service and leadership began to bloom in her undergraduate years at Loyola Marymount University. She studied English while at LMU and worked on The Loyolan as well as served in leadership roles for Sigma Tau Delta and Kappa Alpha Theta.