A Founder of WLC, Carol Aastad began her promotional products career as a salesperson in the early ‘80’s, and two years later she founded Harlen & Davis. She sold her distributorship to Forrester Smith, and the company was later acquired by Geiger, where she worked until retiring. Carol was a member of SACDV, served on the CAAMP Board, is a past President of PPEF, and past PPAI Board Chair, and was inducted into the PPAI Hall of Fame in 2023.

WLC Founder, Elizabeth “Dolly” Duffy is the Executive Director of the Notre Dame Alumni Association and Associate Vice President for University Relations. Dolly and her husband purchased Atchison Products in 1990 and the company was acquired in 2007 by BIC Graphic USA. Prior to purchasing Atchison Products, Duffy spent five years working in public relation, and she began her career as the Press Secretary for a U.S. Congressman. 

Maribeth Sandford, CEO of Bag Makers has been active in the promotional products industry for more than 40 years. In addition to being one of the founders of the PPAI Women’s Leadership Conference, Maribeth also served on the PPAI Board of Directors Suppliers Committee, Leadership Advisory Committee, and MAS/CAS Certification Board. She also participated in the Board of Directors PPEF Scholarship Committee and Regional Association Council. One of the Founders of the PPAI Women’s Leadership Conference, Jo-an Lantz, MAS is President & CEO of Geiger and a member of the Board of Directors. She represents Geiger as the sole US member of the international group WAGE (World Advertising Gift Exchange) and is their past President.

Jo-An Lantz, MAS, is President and CEO of Geiger.  She was named Advertising Specialty Institute (ASI) 2020 Person of the Year, and she is a member of the Promotional Products Association International (PPAI) Hall of Fame, and former Chair of the Board.  She was ranked #2 in 2020 ASI Power 50 most influential people in the promotional products industry. Jo-An is a founder of PPAI Women’s Leadership Conference and represents Geiger as sole US member of World Advertising Gift Exchange.