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EXPO East

Expo East is the biggest promotional products trade show in the Northeast. Sessions include prominent speakers and the latest industry trends.

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  • PPAI Certified Advertising Specialist (CAS) Package
    Contains 25 Product(s)

    Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

    Register for all your CAS required courses in one step.  You will have 1 year from the point of registration to complete the certification package.

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

  • PPAI Canadian Certified Advertising Specialist (CAS) Package
    Contains 27 Product(s)

    In our Canadian CAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

    Register for all your CAS required courses in one step.  You will have 1 year from the point of registration to complete the certification package.

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

  • PPAI Canadian Master Advertising Specialist (MAS) Package
    Contains 16 Product(s)

    In our Canadian MAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.

    The Master Advertising Specialist (MAS) Program requires the following:

    1. Have a current CAS Certification 
    2. Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
    3. Complete 35 MAS elective credits 
    4. You will have 1 year from the point of registration to complete the certification package.
    5. Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



  • PPAI Master Advertising Specialist (MAS) Package
    Contains 16 Product(s)

    Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.

    The Master Advertising Specialist (MAS) Program requires the following:

    1. Have a current CAS Certification 
    2. Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
    3. Complete 35 MAS elective credits 
    4. You will have 1 year from the point of registration to complete the MAS certification package.
    5. Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



  • Expo East 2019: Creating Relevance With Self-Promotions
    Contains 3 Component(s), Includes Credits Recorded On: 06/05/2019

    This seminar with Cliff Quicksell, MAS+ will unveil the importance of having all your self-promotions targeted, relevant and engaging. Doing this will maximize your return rate. Numerous target-driven case histories will be shared and discussed; you will see the relevance, how they worked, the thought process behind the piece and discover the amazing response rates that many have enjoyed.

    This seminar with Cliff Quicksell, MAS+ will unveil the importance of having all your self-promotions targeted, relevant and engaging. Doing this will maximize your return rate. Numerous target-driven case histories will be shared and discussed; you will see the relevance, how they worked, the thought process behind the piece and discover the amazing response rates that many have enjoyed.

    Cliff Quicksell, MAS+

    Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 32 years. During this time he has achieved the MAS+ certification and has been actively involved in PPAI as a volunteer. Cliff’s He has served five terms as the education chairperson for the Chesapeake Promotional Products Association and is the recpient of several PPAI Pyramid Awards and PPAI Ambassador Speaker of the Year Awards. Cliff consults for and directs the marketing efforts for distributor iPROMOTEu.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: How To Achieve A Positive And Happy Life
    Contains 3 Component(s), Includes Credits Recorded On: 06/05/2019

    What REALLY makes people happy? Just what are the secrets to living a happy life? This interactive session with Mary Ellen Sokalski, MAS, will have you understanding what these secrets are and how you can connect them to your life. You'll also have the chance to reflect on the big goals and dreams (and little ones, too) that you have in your life, and what you can do to make them a reality. When you leave this session, you will have a basic road map to living the life you always wanted, with a plan for your future happiness.

    What REALLY makes people happy? Just what are the secrets to living a happy life? This interactive session with Mary Ellen Sokalski, MAS, will have you understanding what these secrets are and how you can connect them to your life. You'll also have the chance to reflect on the big goals and dreams (and little ones, too) that you have in your life, and what you can do to make them a reality. When you leave this session, you will have a basic road map to living the life you always wanted, with a plan for your future happiness.

    Mary Ellen Sokalski, MAS

    Owner

    Mary Ellen Sokalski, MAS, is a 33-year industry veteran noted for her fun and interactive educational sessions which earned her the Promotional Products Association’s Lifetime Achievement Award for Education Excellence, PPAI’s Distinguished Service Award and its Facilitator Excellence Award. Currently the owner of The Scarlet Marketeer, a creative content marketing firm, she has presented hundreds of sessions on the topics of Marketing, Communications, Selling, Apparel, Direct Mail, Creativity, Promotional Programs, Supplier-Distributor Relations, and How to Have a Happy Life. A multi-winner of PPA’s Supplier Achievement Awards and the Golden Pyramid, ASI’s Distinguished Women in Promotional Products, one of ASI’s Women to Watch in Promotional Products in 2011, as well as numerous other communications awards, she has captured more marketing and speaking honors than any other industry professional. She is also a featured author in industry publications, and originator of the Promotional Apparel Advisory Council for PPAI. Past presidents of SACDV and PPNA, former Vice Chair of Marketing for PPAI, member of the PPAI Board of Directors, and inducted into the PAPPA Hall of Fame.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: Going Out For Business
    Contains 3 Component(s), Includes Credits

    A major difference between a salesperson and a sales professional is their approach to the sales process. Salespeople have been perceived as pushy, self-centered and even dishonest. With that in mind, many good-intentioned people in sales often restrain their actions when communicating with prospects to avoid being overly aggressive. Consequently, many underdeveloped sales superstars entirely forgo opportunities that could and should be initiated by being satisfied with sales that come to them exclusively via inbound calls and long-term clients with whom they have an existing relationship. Successful sales professionals master the art of assertiveness without aggression, particularly in opening sales conversation and follow-up, which is precisely the message in this module presented from both a conceptual and proven-effective, technique-based perspective. With a focus on comfortable skills refinement tips that drive incremental revenue in addition to incoming revenue, this presentation with Diane Ciotta results in improved confidence levels that impact overall success.

    A major difference between a salesperson and a sales professional is their approach to the sales process. Salespeople have been perceived as pushy, self-centered and even dishonest. With that in mind, many good-intentioned people in sales often restrain their actions when communicating with prospects to avoid being overly aggressive. Consequently, many underdeveloped sales superstars entirely forgo opportunities that could and should be initiated by being satisfied with sales that come to them exclusively via inbound calls and long-term clients with whom they have an existing relationship. Successful sales professionals master the art of assertiveness without aggression, particularly in opening sales conversation and follow-up, which is precisely the message in this module presented from both a conceptual and proven-effective, technique-based perspective. With a focus on comfortable skills refinement tips that drive incremental revenue in addition to incoming revenue, this presentation with Diane Ciotta results in improved confidence levels that impact overall success.

    Diane Ciotta

    Author, speaker and sales trainer

    Diane Ciotta established Training Classics in 1989 as a sales refinement company committed to teaching integrity-based selling techniques. Since then, she has influenced thousands of sales professionals through her high-energy skills enhancement seminars, and has diversified her company as the Keynote Effect. Ciotta is the author of Shut-up & Sell!, and has contributed to numerous publications.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: 8 Steps To Capture Your Creativity
    Contains 3 Component(s), Includes Credits Recorded On: 06/04/2019

    So, you have a handful of ideas, which have been scribbled onto about 87 sticky notes that are stuck onto the walls or tucked away in your office. How do you store those ideas in one area, so you can reference back to them when you've hit a roadblock in a project? This workshop will introduce eight key steps designed to help you take your ideas and mold them into something tangible and useful. You have six seconds to capture an idea, and once it’s gone, it’s gone. Learn the techniques that will make to you a marketing genius!

    So, you have a handful of ideas, which have been scribbled onto about 87 sticky notes that are stuck onto the walls or tucked away in your office. How do you store those ideas in one area, so you can reference back to them when you've hit a roadblock in a project? This workshop will introduce eight key steps designed to help you take your ideas and mold them into something tangible and useful. You have six seconds to capture an idea, and once it’s gone, it’s gone.  Learn the techniques that will make to you a marketing genius!

    Cliff Quicksell, MAS+

    Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 32 years. During this time he has achieved the MAS+ certification and has been actively involved in PPAI as a volunteer. Cliff’s He has served five terms as the education chairperson for the Chesapeake Promotional Products Association and is the recpient of several PPAI Pyramid Awards and PPAI Ambassador Speaker of the Year Awards. Cliff consults for and directs the marketing efforts for distributor iPROMOTEu.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: Attrition Control And Forecasting
    Contains 3 Component(s), Includes Credits

    Did you know that in technical sales, 25 to 40 percent of the revenue you enjoyed last year will not be repeated this year? Regardless of the underlying reason, sales attrition happens. But unless you become aware of, accurately measure and account for and manage sales attrition, you will never achieve forecasting excellence. Join Vince DiCecco of Your Personal Business Trainer, Inc. as he introduces and discusses why attrition awareness and control is vital to the growth of your business.

    Did you know that in technical sales, 25 to 40 percent of the revenue  you enjoyed last year will not be repeated this year? Regardless of the underlying reason, sales attrition happens. But unless you become aware of, accurately measure and account for and manage sales attrition, you will never achieve forecasting excellence. Join Vince DiCecco of Your Personal Business Trainer, Inc. as he introduces and discusses why attrition awareness and control is vital to the growth of your business.

    Vince DiCecco

    Business Coach, Founder, and Owner

    Vince DiCecco is a dynamic and sought-after business coach and seminar leader with a unique yet practical perspective on the art and science of selling, strategic planning, business development, and leadership and management subjects. As the founder and owner of the metro Atlanta-based consultancy, Your Personal Business Trainer, Inc., Vince sparks the kind of passion within his client business owners and sales professionals that creates customer delight and loyalty, sharpens their competitive edge and delivers double-digit gains in profitability to an organization’s bottom line.

    As an award-winning professional with over 36 years of roll-up-your-sleeves experience in training, sales and marketing, Vince has made significant contributions to the success of two Fortune 200 companies, the United States Coast Guard and numerous small- to mid-sized businesses. He has been a presenting speaker at many industry expos—including SGIA—and is a monthly columnist and featured author for several trade publications—including Awards & Engraving magazine.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: Defeating Marketplace Disruptors
    Contains 3 Component(s), Includes Credits

    How to defeat marketplace disruptors, earn more sales and win more business. The barbarians of disruption are at the gate and they want your customers and market share. So, what are you going to do? In this program, discussions include marketing strategies that will defeat marketplace disruptors, prevent competitors from stealing your customers and ways to capitalize and profit from new marketplace changes.

    How to defeat marketplace disruptors, earn more sales and win more business. The barbarians of disruption are at the gate and they want your customers and market share. So, what are you going to do? In this program, discussions include marketing strategies that will defeat marketplace disruptors, prevent competitors from stealing your customers and ways to capitalize and profit from new marketplace changes.

    Johnny Campbell, DTM, AS

    Promotional Product Profits

    Johnny Campbell, keynote speaker, author and founder of Promotional Product Profits an organization that helps people turn their personal challenges into breakthroughs, and their products and services into profits. Johnny gained his expertise in the insurance industry, where he worked as a corporate trainer and participated in leading hundreds of people through massive organizational changes. He is the past president of the National Speaker Association for the state of Illinois, and is an Accredited Speaker, a designation presented by Toastmasters International for excellence in public speaking. It is held by only Less than 100 professional speakers in the world. Johnny is also the bestselling author of the audio series “The Power of Resiliency,” and a TEDx speaker. His TED talk is called “How an Enemy Can Improve Your Life.” Based on Johnny’s sales results, experiences, and his ability to help clients overcome their challenges, as well as succeed in their businesses and life, he is called: “The Transition Man.”

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.