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Master Advertising Specialist (MAS)

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THE MASTER ADVERTISING SPECIALIST (MAS) PROGRAM REQUIRES THE FOLLOWING:

  1. Have a current CAS Certification
  2. Complete all dedicated courses and their quizzes
  3. Complete 35 MAS elective credits
  4. Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application)


Master Advertising Specialist (MAS) Package

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The Master Advertising Specialist (MAS) Program requires the completion of all of the MAS dedicated courses listed below in the MAS package option OR the individual sessions. 

  • If you choose the package option, it will register you for all the dedicated courses at one time, and it includes your MAS application. 
  • If you select the individual sessions, you will need to register for each of the individual dedicated courses. 

In addition, please select 25 elective education sessions from the list of MAS Electives below to complete the online portion for the MAS Certification.


  • Master Advertising Specialist (MAS) Package

    Contains 16 Product(s)

    The Master Advertising Specialist (MAS) Program requires the following: Have a current CAS Certification Complete all dedicated courses and their quizzes Complete 35 MAS elective credits Re-certification every three years (by earning 25 additional CAS or MAS credits within the three years and submitting a Re-certification Application)

    The Master Advertising Specialist (MAS) Program requires the following:

    Have a current CAS Certification 

    Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Complete 35 MAS elective credits 

    Re-certification every three years (by earning 25 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



Master Advertising Specialist (MAS)

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The Master Advertising Specialist (MAS) program requires the completion of 15 dedicated education sessions to complete the online portion for the MAS Certification.

Master Advertising Specialist (MAS) Electives

Please select your electives from the following list: 

214 Results

  • Your Business Vaccine Virtual Session

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 07/29/2020 at 1:00 PM (CDT)

    ​In today’s climate, we are all searching and hoping for the quick fix to get back to normal. We all want that one shot to inject our organizations with success. But just as a vaccine takes time, you must take the steps today to create immunity from business illness including what you need to do daily, weekly, monthly and annually to get yourself on the path to success. In this session with Sara Webb, we’ll discuss the steps to prevent your business from sickness even in this climate.

    In today’s climate, we are all searching and hoping for the quick fix to get back to normal.  We all want that one shot to inject our organizations with success. But just as a vaccine takes time, you must take the steps today to create immunity from business illness including what you need to do daily, weekly, monthly and annually to get yourself on the path to success.  In this session with Sara Webb, we’ll discuss the steps to prevent your business from sickness even in this climate. 

    Sara Webb

    Owner - InTandem Promotions

    Sara Webb has more than 20 years of industry experience. With previous experiences as a buyer in a completely different industry, she became hooked on promotional products and its possibilities for branding organizations. In 1999, Sara began working in the promotional product industry where her true love for this industry flourished. 

    In 2013, Sara built InTandem Promotions. In her words, “Ever since I can remember, I have been a juggler. Juggling activities, career, family, friends and volunteering. I have learned through all of this juggling that I can do it myself. But it's far easier (not to mention more fun) to juggle with a partner.” And it was on that premise that the InTandem Promotions brand was created.     In owning InTandem, Sara has built not only a personal brand but also the brand of her organization. She is looking forward to sharing her experiences in developing as well as continually building the InTandem Brand Story.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Small Business Virtual Session: People Leadership

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 07/22/2020 at 1:00 PM (CDT)

    For many small to mid-sized promotional products companies, managing and inspiring employees can seem like a full-time job. Especially when the workplace is completely disrupted as with coronavirus and you don't have an HR professional on staff. Fortunately, you're not alone and PPAI provides the resources to manage and engage your staff. Join Affinity HR Group's Claudia St. John to discuss common people management challenges including: How to avoid legal landmines when hiring & onboarding new talent, essential policies and processes for businesses of all sizes and current COVID-19 considerations including tele-working, leave management and social distancing practices Bring your questions and suggestions to this interactive webinar!

    For many small to mid-sized promotional products companies, managing and inspiring employees can seem like a full-time job. Especially when the workplace is completely disrupted as with coronavirus and you don't have an HR professional on staff. Fortunately, you're not alone and PPAI provides the resources to manage and engage your staff. Join Affinity HR Group's Claudia St. John to discuss common people management challenges including: How to avoid legal landmines when hiring & on boarding new talent, essential policies and processes for businesses of all sizes and current COVID-19 considerations including tele-working, leave management and social distancing practices

    Bring your questions and suggestions to this interactive webinar! Please note participants will be asked to turn on their webcams and their computer mics during the breakout activity sessions throughout the entire virtual session. 

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    1 Point

    1. Please use Chrome as your browser, once you have registered do not close the session launch page. Please note the session will open in a new window, please make sure your pop-up blocker is turned off.

    2. For those attending the live virtual session: Please use your computer webcam and computer microphone to participate in the breakout activities throughout this session.

    3. For those attending the on-demand session: please pause the session to complete each of the activities throughout the session.

    4. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Culture Of Rebuilding Virtual Session

    Contains 3 Component(s), Includes Credits Includes a Live In-Person Event on 07/08/2020 at 1:00 PM (CDT)

    There’s no question that 2020 has been the year that turned our world upside down. In the wake of the COVID-19 pandemic, we’ve had no choice but to pivot and reassess the way we approach everything from how we socialize, how we communicate, and especially how we work. As we ease into the next normal, organizations are approaching a crossroads, a rare opportunity to choose: do they go back to the way things were, or do they rebuild their workplace culture for the better? This session will help you seize that chance to create something that surpasses what’s been left behind. Lisa Walden will present mindset-shifting insights on the future of work, and identify opportunities to improve your company’s culture so that your employees’ default mode is engaged, motivated, and thriving. Through this highly interactive session, Lisa will help you explore, in real time, the cultural strategies best suited for you and the future of your organization.

    There’s no question that 2020 has been the year that turned our world upside down. In the wake of the COVID-19 pandemic, we’ve had no choice but to pivot and reassess the way we approach everything from how we socialize, how we communicate, and especially how we work. As we ease into the next normal, organizations are approaching a crossroads, a rare opportunity to choose: do they go back to the way things were, or do they rebuild their workplace culture for the better? This session will help you seize that chance to create something that surpasses what’s been left behind. Lisa Walden will present mindset-shifting insights on the future of work, and identify opportunities to improve your company’s culture so that your employees’ default mode is engaged, motivated, and thriving. Through this highly interactive session, Lisa will help you explore, in real time, the cultural strategies best suited for you and the future of your organization.

    Lisa Walden

    Co-founder and Speaker

    Lisa X. Walden is a speaker, author, and consultant dedicated to helping people create authentic, empowering workplaces that don’t cause the dreaded Sunday scaries. As co-founder of Good Company Consulting, she’s delivered her message to organizations nationwide, and strives to create deep mindset shifts that help people better collaborate, communicate, and prepare for the workplace of the future. Lisa's work is centered on the (strangely revolutionary) concept that people and strategy don’t have to be mutually exclusive. Her presentations focus on how to wield the generational lens at work, best-practices for maintaining thriving cultures, and tactics for nurturing the single most important component of a healthy work environment—trust. By weaving together case-studies, stories, statistics, and the latest research, her content lays the groundwork for meaningful change that means more awesome workplaces.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • The Power Of Mindfulness To Achieve Your Dreams Sponsored By WLC 2020

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 06/24/2020 at 1:00 PM (CDT)

    How you show up at work and the choices you make every day elevate you toward your personal success. When you flourish, you contribute to the success of the people around you, as well as your company's culture and its bottom line. Regardless of your role, this session with Sydra Newell will teach you the wisdom and tools to harness the power of mindfulness and fuel your personal success.

    How you show up at work and the choices you make every day elevate you toward your personal success. When you flourish, you contribute to the success of the people around you, as well as your company's culture and its bottom line. Regardless of your role, this session with Sydra Newell will teach you the wisdom and tools to harness the power of mindfulness and fuel your personal success.

    Sydra Newell

    Business Development Manager

    Sydra Newell has 20 years of industry experience, which she began working as a sales executive at Handstands. She then moved to SnugZ USA as the national sales manager—most importantly, because she asked for the opportunity. She was promoted to vice president of sales, serving in that position for five years before being appointed to business development manager. She has served on the WLC planning committee and will join the PPEF board in 2020. Sydra incorporates her passions for kundalini yoga and traveling the world into her work environment to create an authentic experience for her customers and work associates.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tactical Crisis Communication: Knowing What To Say And When To Say It

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 06/10/2020 at 1:00 PM (CDT)

    ​A crisis of any king can threaten your organization's brand image at a moment's notice, requiring you to act faster than ever before to effectively communicate. It's more important than ever not only to have a plan in place to respond to these crises, but also to train your team in appropriate techniques, authentic responses, and strategic engagement to steer the conversation. It is critical to send messages via proper channels to reach internal and external stakeholders. This session will be applicable for business owners and managers for business best practices beyond COVID-19.

    A crisis of any king can threaten your organization's brand image at a moment's notice, requiring you to act faster than ever before to effectively communicate. It's more important than ever not only to have a plan in place to respond to these crises, but also to train your team in appropriate techniques, authentic responses, and strategic engagement to steer the conversation. It is critical to send messages via proper channels to reach internal and external stakeholders. Award-winning branding and business communication strategist, Shakira Brown will share essential communication best practices to help instill trust and mitigate reputation damage on the onset of a crisis. Whether you're looking to bolster your reputation or better respond to situations at any time without notice, you'll learn the value of transparency and quick response. Plus, find out which crisis response tools to use and when to use them.

    Shakira M. Brown

    CEO

    Shakira M. Brown is an award-winning professional branding and business communication speaker and former network television broadcast journalist. She is the CEO of SMB Strategic Media LLC, a firm that helps businesses get to the heart of why the customers/clients buy their goods and services, helping them clarify their message via strategic brand messaging. Brown is also the lead marketing consultant for America’s Small Business Development Center at The College of New Jersey. She has won more than 13 industry awards in various disciplines for her work. Brown frequently shares her expertise at national conferences and corporate workshops as well as with the media, such as American Express Open, Crain’s Chicago, PR Week, Brand Week andSmart Money, and she is also a contributing writer for BlackEnterprise.com.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • How To Bounce Back After A Crisis & Get Back To Business

    Contains 3 Component(s), Includes Credits Recorded On: 06/03/2020

    Getting back to business seems like a no-brainer doesn’t it? Well, it is not going to be so simple for you or your customers. This webinar with Jeff Tobe will look at six things you need to do to ensure you are back up and running in a new environment.

    Getting back to business seems like a no-brainer doesn’t it? Well, it is not going to be so simple for you or your customers. This webinar with Jeff Tobe will look at six things you need to do to ensure you are back up and running in a new environment.

    Jeff Tobe

    Speaker and Author

    Jeff Tobe is a Certified Professional Speaker and author, known for his popular book, Coloring Outside the Lines, and for co-author of best-sellers, The Sales Coach and The Communication Coach. Over the past 20 years, Tobe has traveled the world as a speaker, trainer and business consultant, educating professionals on practices to improve the customer experience. He prides himself on presenting up-to-the-minute, cutting-edge material as it relates to designing the ideal customer experience by engaging people more in their day-to-day tasks. He was named one of the top 15 speakers in North America by Convention & Meetings magazine, and has spoken to clients, including PNC Bank, Microsoft, RE/MAX International, Erickson Living, The Dubai Water Authority and Pepsi Cola International.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Getting Back To Business Webinar Series

    Contains 5 Product(s) 1 new product(s) added recently

    This webinar series will focus on what to focus on to get back to business. Participants will learn six areas to ensure your business is running smoothly, inexpensive ways to market during times of crisis, and business communication what to say and when to say it. In addition this session will include a mindfulness session to help ensure your mental health is on the checklist while getting back to business.

    This webinar series will focus on what to focus on to get back to business. Participants will learn six areas to ensure your business is running smoothly, inexpensive ways to market during times of crisis, and business communication what to say and when to say it. In addition this session will include a mindfulness session to help ensure your mental health is on the checklist while getting back to business.

  • PPE Items and Prop 65 Considerations

    Contains 3 Component(s), Includes Credits Recorded On: 05/28/2020

    Personal Protective Equipment are not exempt from Prop 65. ​This session with Sue DeRagon will discuss general test requirements for non-medical and medical face masks, gowns, gloves, and other equipment. Participants will also learn what may be applicable when it comes to children’s product requirements. This session qualifies as an elective course for the PPAI Product Safety Awareness initiative. ​

    Personal Protective Equipment are not exempt from Prop 65. This session with Sue DeRagon will discuss general test requirements for non-medical and medical face masks, gowns, gloves, and other equipment. Participants will also  learn what may be applicable when it comes to children’s product requirements. This session qualifies as an elective course for the PPAI Product Safety Awareness initiative. 

    Susan DeRagon

    Senior Technical Consultant

    Susan DeRagon is the Senior Technical Consultant for Qima. Ms. DeRagon has over 25 years of experience in the toy and premiums industry, and has worked with PPAI as a technical consultant since 2008. Ms. DeRagon has conducted numerous technical seminars and webinars, and works closely with companies to provide the highest level of quality service in the areas of product testing, quality assurance, safety evaluations and inspections.

    Ms. DeRagon is an active member of the Toy Industry Association and the American Society for Testing and Materials, participating on several toy and children's product standards committees. She is also on the Board of Directors for ICPHSO, the International Consumer Product Health and Safety Organization.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • A Road Map To Successful Transactions

    Contains 3 Component(s), Includes Credits Recorded On: 05/27/2020

    This webinar presented by Rama Beerfas, MAS, CTSM will give distributors a progression of steps they can take in the order process to ensure the best possible results on each and every order. The process & steps can be tailored to fit your needs and the software systems you are using.

    It’s easy to believe that all we have to do as distributors is give the client product options, take the order and send it to the supplier. After that, we can just sit back and relax with our favorite beverage, right? Wrong! There are so many pieces of information involved in making sure that what is delivered to the client is the right product with the right imprint and on time for their needs. What can we do to make sure that we get the order right so that the client comes back again, and the supplier wants to continue doing business with us? This webinar presented by Rama Beerfas, MAS, CTSM will give distributors a series of steps they can take in the order process to ensure the best possible results on each and every order. The process & steps can be tailored to fit your needs and the software systems you are using.  

    Rama Beerfas, MAS, CTSM

    Chief Solutions Specialist, Lev Promotions

    Rama Beerfas, MAS, CTSM, is the chief solutions specialist of San Diego, California-based Lev Promotions, a promotional marketing consulting company founded in 2002. Lev Promotions' three areas of expertise include promotional products, trade-show marketing and event marketing. The recommended products and services integrate client branding, goals and target market demographics using a holistic marketing approach.

    Beerfas’ professional background includes extensive work in retail, banking, hospitality management and the nonprofit sectors. She earned a bachelor’s degree in Spanish from Cal State, Northridge, and a bachelor’s degree in hospitality management from the University of Nevada, Las Vegas. Beerfas also earned her Master Advertising Specialist (MAS) certification from PPAI in 2017 and is received her CTSM (Certified Trade Show Marketer) through Exhibitor in 2019.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Cyber Security Best Practices

    Contains 3 Component(s), Includes Credits Recorded On: 05/06/2020

    Phishing, Ransomware, Breaches, Exploits, Viruses, and Malware. These are all terms that you've probably heard when someone is talking about IT, Network, and Cyber Security. With the rapid increase in technology and data storage, so too comes the rise in data breaches. The Promotional Products and many other industries continue to be targeted by cyber criminals who are finding ways to gain access to business systems and drop malicious content or attempt to extort business of all sizes for money through ransomware. This webinar presented by David Jackson (GSEC), Director of Information Technology for Sweda Company (Supplier) and Mike Pfeiffer, VP of Technology for American Solutions for Business (Distributor) will cover Cyber Security best practices and help provide some high-level insight into online threats to businesses so that they can better understand and manage the risk. It will also review several measures that will help companies prepare for and respond to data security incidents to protect their businesses from financial and reputation harm.

    Phishing, Ransomware, Breaches, Exploits, Viruses, and Malware.  These are all terms that you've probably heard when someone is talking about IT, Network, and Cyber Security.  With the rapid increase in technology and data storage, so too comes the rise in data breaches. The Promotional Products and many other industries continue to be targeted by cyber criminals who are finding ways to gain access to business systems and drop malicious content or attempt to extort business of all sizes for money through ransomware.
     
    This webinar presented by David Jackson (GSEC), Director of Information Technology for Sweda Company (Supplier) and Mike Pfeiffer, VP of Technology for American Solutions for Business (Distributor) will cover Cyber Security best practices and help provide some high-level insight into online threats to businesses so that they can better understand and manage the risk. It will also review several measures that will help companies prepare for and respond to data security incidents to protect their businesses from financial and reputation harm.

    David Jackson

    Director of IT, Sweda Company

    David Jackson serves as the Director of Information Technology for Sweda, an ASI Top 20 Supplier. Prior to joining the Sweda team in 2015, David worked in Executive Management and Technical Services for a number of top-tier firms in the Los Angeles area including: Rutan & Tucker, Stradling, Yocca, Carson, & Rauth, Orange Police Department, EB Bradley Company, and Exemplis Office Seating.

    With a passion for cyber security and education, David previously taught Network Security, Cisco, Novell, and Microsoft Certified courses for over 11 years at Coastline and Orange Coast Colleges. Outside of the office David’s creative endeavors include filmmaking, photography, and woodworking. You can find David on Instagram, Facebook, and YouTube as @booyajoe.

    Mike Pfeiffer

    VP of Technology, American Solutions For Business

    Mike Pfeiffer is a technology executive who specializes in developing technical leaders and helping non-technical people understand complex technical concepts. He has over 30 years of experience, having served at a data and marketing solutions vendor, a consumer packaged goods company, a trade and expense management solutions provider, and Mayor.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • The Need To Know Info On Personal Protective Equipment

    Contains 3 Component(s), Includes Credits Recorded On: 04/28/2020

    Authorities around the world have eased regulations to help supply match demand as typically it would take months for these products to enter the market. Please join this session with Matthew McGarrity to find out the need to know information when producing, buying or selling personal protective equipment.

    Authorities around the world have eased regulations to help supply match demand as typically it would take months for these products to enter the market. Please join this session with Matthew McGarrity to find out the need to know information when producing, buying or selling personal protective equipment.Medical devices are generally categorized in a risk-based classification system. PPE typically falls under Class 1 and Class 2, defined by a lower risk and simple design, and by medium risk and more complex design, respectively. Class 2 medical devices also have specialty regulatory controls. In the U.S., the FDA has dropped the 501(k) premarket notification, which requires that new medical devices in both categories demonstrate that they are cleared as “substantially equivalent” to a predicate device in terms of intended use, technological characteristics and performance testing, as needed.

     

    Matthew McGarrity

    Global Hardlines Technical Manager

    Matthew McGarrity is the Global Hardlines Technical Manager and is highly experienced in product conformity and interpretation of US Federal regulations, Canada, States and local government agencies requirements. Mr. McGarrity’s focus is on Medical PPE, Tools, Environmental Exposure, Accelerated Aging. As a senior technical manager of Hardlines, Matt designs and manages NBE (National Brand Equivalency) and benchmark testing programs. He is  knowledgeable with US Consumer Product Safety Act (CPSA), Consumer Product Safety Improvement Act (CPSIA), California Air Resource Board (CARB), CA Proposition 65, and Health Canada regulations (SORs) for safety and compliance for various consumer products and materials. In addition, Matthew is very familar with  ASTM, ANSI, UL, ASME, CSA, SAE, CSPA standards. Matthew created and revised testing protocols for numerous products relating to hard goods, packaging, materials, DIY, and tools (power and hand). Authored comprehensive client testing directives and manuals including, outdoor eating, outdoor cooking, outdoor power equipment, textiles, and furniture. Extremely knowledgeable in accelerated weathering methods and techniques. Expert in regulatory and performance requirements for furniture.  

    Maurice Norris

    Public Affairs Manager

    Maurice manages both product responsibility and the government relations program for the Association. A recent transplant from Atlanta to Fort Worth, Maurice is a graduate of Herzing University and Keller Graduate School.


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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • CPSC's New Age Determination Guidelines - How Do They Affect Your Product?

    Contains 3 Component(s), Includes Credits Recorded On: 04/22/2020

    The long-awaited 2020 guidelines were published in January and go into effect on June 1, 2020. The scope of the 2020 Age Determination Guidelines has expanded beyond toys into a variety of consumer products that may be used by children. This webinar presented by Susan DeRagon will review the differences between the 2002 and 2020 guidelines and how these differences may affect your product. New products and New categories! Join us to learn more. This session will qualify as an elective for the Product Safety Awareness initiative.

    The long-awaited 2020 guidelines were published in January and go into effect on June 1, 2020.  The scope of the 2020 Age Determination Guidelines has expanded beyond toys into a variety of consumer products that may be used by children.  This webinar presented by Susan DeRagon will review the differences between the 2002 and 2020 guidelines and how these differences may affect your product.  New products and New categories!  Join us to learn more. This session will qualify as an elective for the Product Safety Awareness initiative.

    Susan DeRagon

    Senior Technical Consultant

    Susan DeRagon is Senior Technical Consultant at QIMA (formerly AsiaInspection).  With over 30 years of experience, she is a leading quality and safety expert on toys, children’s products, and promotional and licensed goods.  She has conducted numerous technical seminars and webinars globally.  She works closely with companies to provide the highest level of quality service in the areas of regulatory compliance, product testing, quality control and assurance, safety evaluations and inspections.

    Ms. DeRagon is an active member of The Toy Association and ASTM International, participating on several toy and children’s product standards committees.  She is also a member of PPAI’s Product Responsibility Action Group (PRAG) and a previous member of the Board of Directors for ICPHSO, the International Consumer Product Health and Safety Organization.

    Ms. DeRagon received a B.S degree in business administration from Bay Path College, Magna Cum Laude.


    Maurice Norris (Moderator)

    Public Affairs Manager

    Maurice manages both product responsibility and the government relations program for the Association. A recent transplant from Atlanta to Fort Worth, Maurice is a graduate of Herzing University and Keller Graduate School.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Keeping Your Business 'Socially Connected' During Physical Distancing On LinkedIn

    Contains 3 Component(s), Includes Credits Recorded On: 04/08/2020

    In this webinar, Bill McCormick of Social Sales Link will talk about how we can stay socially connected (while practicing physical distancing!) with the power of LinkedIn! We'll take a look how to 'socially surround' our clients and prospects, how to engage with your existing relationships. The live session will be limited to a max of 100 participants, however the on-demand version will be available within 24 hours of the live session.

    We've all heard the new term "Social Distancing" and have felt the impact on our businesses.  With more of us (as well as our clients) working from home, it's become even harder to remain connected to our clients. In this webinar, Bill McCormick of Social Sales Link will talk about how we can stay socially connected (while practicing physical distancing!) with the power of LinkedIn! We'll take a look how to 'socially surround' our clients and prospects, how to engage with your existing relationships: clients, referral partners, prospects and COI's (centers of influence), and finally why a value-centric profile is so important in the current situation we find ourselves in.

    Bill McCormick

    Co-Owner

    Bill McCormick is co-owner of Team Creative Connections, and started in promotional products sales when he and his wife founded their company in 2013. McCormick quickly found the value of LinkedIn, first as a lead generator, and then to increase sales. Since then, they have attributed over $350,000 in sales to utilizing LinkedIn as part of their sales cycle. McCormick is passionate about the power of LinkedIn, and how, when coupled with the power of promotional products, can help distributors find leads and generate sales. McCormick recently joined the team of Social Sales Link, helping both individuals and sales teams leverage the power of social selling to attract, teach and engage targeted buyers.

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    1 Credit


    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • CARES Act And What It Means For The Industry

    Contains 4 Component(s), Includes Credits Recorded On: 04/03/2020

    H.R. 748, named the Coronavirus Aid, Relief, and Economic Security (CARES) Act, modifies elements of the Tax Reform Act of 1986 to help businesses mitigate their Coronavirus-related losses. With a total value of $2 trillion, the legislation authorizes federal funding for states, companies, individuals, and other entities adversely affected by the Coronavirus pandemic, and expands the eligibility criteria for the relief programs. This law has significant implications for the promotional products industry. It provides disaster relief for industry companies, including deferred tax payments, loans with forgiveness options, and direct payments to businesses and individuals. Join this session as Cory Halliburton, Cliff Andrews, Maurice Norris and Anne Stone discuss the law and the promo industry.

    H.R. 748, named the Coronavirus Aid, Relief, and Economic Security (CARES) Act, modifies elements of the Tax Reform Act of 1986 to help businesses mitigate their Coronavirus-related losses. With a total value of $2 trillion, the legislation authorizes federal funding for states, companies, individuals, and other entities adversely affected by the Coronavirus pandemic, and expands the eligibility criteria for the relief programs.  This law has significant implications for the promotional products industry. It provides disaster relief for industry companies, including deferred tax payments, loans with forgiveness options, and direct payments to businesses and individuals. Join this session as Cory Halliburton, Cliff Andrews, Maurice Norris and Anne Stone discuss the law and the promo industry. 

    Paul Bellantone, CAE

    President and Chief Executive Officer of the Promotional Products Association International

    Paul Bellantone, CAE, is president and CEO of the Promotional Products Association International (PPAI), the not-for-profit association for more than 16,000 member companies in the $24.7 billion-dollar promotional products industry. Bellantone is responsible for executing the strategies and vision of the PPAI Board of Directors and advocating for the industry and its professional practitioners. His focus on delivering compelling member value and business-building products and services, combined with his commitment to active and meaningful member communication, has helped PPAI achieve marked growth. Bellantone holds a bachelor's degree from Rutgers University and a master’s in business administration from the School of Management at Texas Woman's University. He is a Certified Association Executive and is an active member of the American Society of Association Executives, the Dallas Fort Worth Association Executives, the American Marketing Association, the Dallas/Fort Worth AMA and a board trustee for The Forum: Business Results Through People.

    Cory Halliburton

    Attorney At Law

    Cory Halliburton is an attorney with the law firm of Weycer, Kaplan, Pulaski & Zuber. He has served as General Counsel for PPAI since May 2014 and since that time he has participated in just about every PPAI Board meeting and strategic planning session and has reviewed hundreds of contracts for PPAI. He also supports in-house counsel of publicly traded companies and executives in the tax-exempt organizations space in their drafting and negotiation of substantial vendor agreements. 

    Cory Halliburton graduated Magna Cum Laude from Texas Tech University School of Law in 2003 and, among other accolades, was the recipient of the 2013 Outstanding Young Lawyer Award from the Fort Worth-Tarrant County Young Lawyers Association.

    Cliff Andrews

    Lobbyist

    An accomplished executive leader, Cliff Andrews has 19 years of experience serving as a chief advocate and advisor to association clients on public policy, public relations, and mission-focused association management in an ever-changing political and economic landscape. He possesses a proven track record of helping non-profit associations protect their members by leading transformational change, establishing meaningful strategic alliances, and exercising sound judgment in making difficult policy decisions. Cliff combines his ability to inspire teamwork with an inherent leadership strength that gets things done despite tight timelines and challenging environments.

    Cliff currently is the Principal of CapCity Advocates, LLC, a federal government relations firm that he opened in 2004. In this role, he partners with associations to deliver a wide range of policy issues management, coalition management, and association advisement services. Previously, Cliff served as the Director of Government Relations for Butera & Andrews, a law firm in Washington, D.C. He was also a congressional staffer and spent time in the financial services sector for AXA Advisors and New York Life, where he secured investments and insurance for small businesses and families.

    Cliff works in a bipartisan manner before Congress, regulators, and private sector stakeholder groups on a variety of pertinent policy issues including, but not limited to: privacy, data security, BSA/AML regulation, mortgage lending standards, annuity regulation and taxation, financial professional standards of care, small-dollar lending regulation, retirement savings tax policy, independent contractor tax policy, and tariffs. In addition, he enhances the value proposition for associations by developing industry partner strategic relationships; engaging in membership development, vendor relations and conference planning; facilitating webinars; speaking at conferences; and serving on committees.

    Highly regarded as a strong voice and trusted board advisor, Cliff possesses a unique ability to maximize limited resources through focused plans and core strategic alliances to consistently generate positive results for those he serves.

    He has successfully represented the National Association for Fixed Annuities, the National Pawnbrokers Association, the Promotional Products Association International, the Coalition for Fair and Affordable Lending, FM Watch, and Surgical Development Partners among others.

    Cliff holds a Master of Arts degree in Political Management from George Washington University, a Bachelor of Science degree from James Madison University, and a Certified Association Executive credential from the American Society of Association Executives. He is a true “Washingtonian,” born and raised in the nation’s capital. Cliff lives in Northern Virginia with his wife, daughter, son, and Alaskan Malamute.

     


    Anne Stone, CAE

    Director of Advocacy and Member Engagement

    Anne Stone, CAE is the director of advocacy and member engagement at PPAI, responsible for guiding PPAI's legislative and government relations efforts, which includes taking a contingent of PPAI members to Washington, D.C., to advocate directly to U.S. lawmakers on issues important to the promotional products industry. Stone also oversees the Association's product responsibility programs, including the development of industry best practices and the PPAI Product Safety Summit, a two-day education event focused specifically on product responsibility issues. She currently serves as staff liaison to both the Government Relations Advisory Council and the Product Responsibility Advisory Group.

    Maurice Norris

    Public Affairs Manager

    Maurice manages both product responsibility and the government relations program for the Association. A recent transplant from Atlanta to Fort Worth, Maurice is a graduate of Herzing University and Keller Graduate School.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Working Through Crisis: Workplace Strategies And Advice During The Coronavirus Pandemic

    Contains 4 Component(s), Includes Credits Recorded On: 03/27/2020

    Mandatory "Stay in Place" orders, new Federal Sick and Family Leave laws, telecommuting challenges and definitions of "essential" businesses -- the COVID-19 virus has disrupted every workplace across the country. To help you understand and adjust to these changes, Affinity HR Group has compiled some important information for you and your employees. In this free webinar they will: • Advise on how to manage sick, exposed, vulnerable and at-risk employee situations • Provide guidance on the new federal leave laws • Offer suggestions on how to telecommute effectively • Most importantly, they will answer your questions All registered participants will also receive Affinity HR Group's COVID-19 Workplace Response Plan and Families First Coronavirus Response Act analysis. This session is presented by PPAI and SAAGNY

    Mandatory "Stay in Place" orders, new Federal Sick and Family Leave laws, telecommuting challenges and definitions of "essential" businesses  -- the  COVID-19 virus has disrupted every workplace across the country.  To help you understand and adjust to these changes, Affinity HR Group has compiled some important information for you and your employees. In this free webinar they will:

    • Advise on how to manage sick, exposed, vulnerable and at-risk employee situations
    • Provide guidance on the new federal leave laws
    • Offer suggestions on how to telecommute effectively
    • Most importantly, they will answer your questions 

    All registered participants will also receive Affinity HR Group's COVID-19 Workplace Response Plan and Families First Coronavirus Response Act analysis.

    This session is presented by PPAI and SAAGNY

    Claudia St John, SHRM-SCP,SPHR

    President of Affinity HR Group, LLC

    Claudia St. John, SHRM-SCP, SPHR, is the founder and president of Affinity HR Group, Inc., a national human resources and management consulting firm specializing in hiring and recruiting, HR compliance and employee engagement. Affinity HR Group is PPAI’s endorsed HR partner and resource.  As a consultant and frequent speaker, St. John has given hundreds of presentations and workshops on such topics as how to recruit like a pro, common management mistakes, employee engagement and multi-generational workplace challenges. She is the author of the Amazon bestselling book Transforming Teams – tips for improving collaboration and building trust.  Her weekly HR Minute emails and monthly articles are followed by thousands of business leaders nationwide. 

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Technology And The Future Of Our Industry

    Contains 4 Component(s), Includes Credits Recorded On: 02/13/2019

    Virtual Reality. Augmented Reality. Unregulated Cryptocurrencies. Technology is evolving rapidly and there is no shortage of hype about the “Next Great Thing.” Join David Shultz as he shares the technology trends he believes will have the greatest impact on our industry in the near future.

    Virtual Reality. Augmented Reality. Unregulated Cryptocurrencies. Technology is evolving rapidly and there is no shortage of hype about the “Next Great Thing.”  Join David Shultz as he shares the technology trends he believes will have the greatest impact on our industry in the near future.

    David Shultz

    Vice President of Supplier Partnerships

    David Shultz is the vice president of supplier partnerships for commonsku. David has more than 17 years of experience in the promotional products industry and is the former vice president of operations at Distributor Central. A recent PPAI Fellow inductee and recipient of PPAI's Industry Collaborator award, he is the incoming president of the Promotional Products Association Midwest (PPAM) and serves as a member of the Regional Association Council (RAC). In his new role, David will work with suppliers to help them connect with distributors more effectively, as well as help them integrate with Promo Standards to achieve better operational efficiency.

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    1.0 CREDIT

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • PPB Presents: Effects of the Coronavirus on the Promotional Products Industry

    Contains 3 Component(s), Includes Credits Recorded On: 03/20/2020

    PPAI’s Chair of the Board Ira Neaman, MAS; chair-elect of the board Todd Pottebaum, MAS+ and Paul Bellantone, CAE, president and CEO, talk about the effects of the coronavirus on the promotional products industry in the first PromoTalks, the official PPAI podcast. In this debut episode, presented by PPB magazine, these top leaders talk through the challenges facing industry businesses, the economic and personal impact of the pandemic and the threat of a recession along with advice and opportunities for suppliers and distributors.

    PPAI’s Chair of the Board Ira Neaman, MAS; chair-elect of the board Todd Pottebaum, MAS+ and Paul Bellantone, CAE, president and CEO, talk about the effects of the coronavirus on the promotional products industry in the first PromoTalks, the official PPAI podcast. In this debut episode, presented by PPB magazine, these top leaders talk through the challenges facing industry businesses, the economic and personal impact of the pandemic and the threat of a recession along with advice and opportunities for suppliers and distributors. Tune in to listen to this thought-provoking and valuable 30-minute discussion available free on Spotify and Apple Podcasts.

    Paul Bellantone, CAE

    President and Chief Executive Officer of the Promotional Products Association International

    Paul Bellantone, CAE, is president and CEO of the Promotional Products Association International (PPAI), the not-for-profit association for more than 16,000 member companies in the $24.7 billion-dollar promotional products industry. Bellantone is responsible for executing the strategies and vision of the PPAI Board of Directors and advocating for the industry and its professional practitioners. His focus on delivering compelling member value and business-building products and services, combined with his commitment to active and meaningful member communication, has helped PPAI achieve marked growth. Bellantone holds a bachelor's degree from Rutgers University and a master’s in business administration from the School of Management at Texas Woman's University. He is a Certified Association Executive and is an active member of the American Society of Association Executives, the Dallas Fort Worth Association Executives, the American Marketing Association, the Dallas/Fort Worth AMA and a board trustee for The Forum: Business Results Through People.

    Todd Pottebaum, MAS+

    President

    Todd Pottebaum, MAS+, is president of Quality Resource Group (QRG), a branded merchandise and print distributor headquartered in the Minneapolis, Minnesota, area that utilizes technology to cut complexities, streamline processes and gain market share. An aspiring expert in systems, efficiencies and process planning, Pottebaum speaks regionally and nationally at industry events.

    Prior to his election to the PPAI Board of Directors in 2017, Pottebaum served the promotional products industry in a wide variety of roles, most notably as president of Upper Midwest Association of Promotional Professionals, and as chair of the PPAI Marketing Information And Research Committee.

    Pottebaum studied at the University of Northern Colorado and earned a degree in international trade and relations with an emphasis in economics. His greatest treasures are his wife, Sheri, daughter Savannah, and sons, Jax and Jaeger. He’s a proud Minnesotan who enjoys spending time on the lake with his family. 

    Ira Neaman, MAS

    Founder and President, Vangtage Apparel

    Ira Neaman, MAS, founder and president of Avenel, New Jersey, supplier Vantage Apparel, has joined the PPAI Board of Directors, effective immediately, to fill the seat vacated by Lori Kates, who has stepped down. He was appointed by PPAI Board Chair Dale Denham, MAS+, and approved by the board to fill the remainder of Kates's term, which ends at The PPAI Expo 2022. Neaman graduated from Syracuse University in 1974 and earned his Master of Business Administration degree from Harvard in 1976. He founded Vantage in 1977. An active volunteer in the promotional products industry for more than 40 years, Neaman has served on several PPAI committees, including the Leadership Advisory Committee, the Strategic Planning Committee, and the Marketing and Research Committee, as well as the Promotional Products Education Foundation Board and several industry task forces. In 2002, he became the inaugural recipient of the PPAI Education Lifetime Achievement Award, and Counselor magazine named him its Person of the Year in 2003 and has included him in its Power 50 since 2008.

    Tina Filipski

    Editor of PPB

    Tina Filipski is Editor of PPB and heads up PPAI's publications team which is responsible for producing PPB, PPB Newslink, The Expo Daily and Expo East Daily. She's also staff liaison to the Distributors Committee.

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    0.5 Point

    1. Register, download the podcast and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the podcast window on your desktop and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your podcast window.

  • Supply Chain Problems in Xinjiang

    Contains 4 Component(s), Includes Credits

    Can you say for certain that there is no forced labor in your supply chain? The Fair Labor Association’s Shelly Han will discuss this question as well as the practical implications of the U.S. Customs and Border Patrol ban on cotton imported from the Xinjiang region of China. What happens internally in China could cause an impact beyond China’s borders, so it is important to hear the latest on this topic from an expert with over twenty years’ experience.

    Can you say for certain that there is no forced labor in your supply chain? The Fair Labor Association’s Shelly Han will discuss this question as well as the practical implications of the U.S. Customs and Border Patrol ban on cotton imported from the Xinjiang region of China. What happens internally in China could cause an impact beyond China’s borders, so it is important to hear the latest on this topic from an expert with over twenty years’ experience.

    Shelly Heald Han

    Director for Civil Society Engagement, Fair Labor Association

    Shelly Heald Han joined the Fair Labor Association as the Director for Civil Society Engagement in May 2016. Prior to joining the FLA, Shelly worked extensively with NGOs around the world as a senior policy advisor to members of Congress at the Commission on Security and Cooperation in Europe from 2006 to 2016. While there, she wrote legislation, organized hearings, and launched human rights advocacy campaigns focused on combating corruption, supporting human rights defenders and journalists, and advancing online freedom.

    From 2000 to 2006, Shelly worked in the executive branch in policy positions on trade, national security and immigration at the Department of Commerce and the Department of Homeland Security. Prior to joining the government, she worked in the private sector helping companies do business—and do the right thing—in international markets. Shelly has an MA in International Commerce and Policy from George Mason University and a double-major BA in Political Science and East Asian Studies from the University of Arizona. She is fluent in Mandarin Chinese.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • California’s New Independent Contractor Rules

    Contains 4 Component(s), Includes Credits

    This webinar presented by Paige McAllister, SPHR, SHRM-SCP and Claudia St. John, SPHR, SHRM-SCP from Affinity HR Group will outline new legislation in California addressing the “employment status” of workers, specifically independent contractors. The session will cover basic assumptions of the law as well as implications of re-classifying employees/independent contractors and penalties for mis-classifying employees/independent contractors. This webinar will not offer legal advice.

    This webinar presented by Paige McAllister, SPHR, SHRM-SCP and Claudia St. John, SPHR, SHRM-SCP from Affinity HR Group will outline new legislation in California addressing the “employment status” of workers, specifically independent contractors. The session will cover basic assumptions of the law as well as implications of re-classifying employees/independent contractors and penalties for mis-classifying employees/independent contractors. This webinar will not offer legal advice.

    Paige McAllister, SPHR, SHRM-SCP

    VP of Compliance for Affinity HR Group

    Paige McAllister has been with Affinity HR Group for over 6 years, currently serving as the VP of Compliance for Affinity HR Group, heading up their compliance division.  In this role, as during much of her 20+ year career in Human Resources, Paige counsels clients on compliance issues such as employee issues, legal updates and their implications, handbook creation and revisions, and HR practices review. Her clients are in various industries, of varying sizes, and across multiple states. Paige’s previous experience includes serving as an internal HR Manager so she understands the sensitivities in dealing with employees in the real business world.  Paige spent several years as an HR consultant in a PEO serving thousand of clients in a diverse range of industries in all 50 states.

    Paige has earned SPHR and SHRM-SCP certifications, demonstrating her strategic-level experience and knowledge in the HR field. Paige’s degree in psychology and MBA further round out her ability to understand the people side of business and the business of managing people.

    Claudia St John, SHRM-SCP,SPHR

    President of Affinity HR Group, LLC

    Claudia St. John, SHRM-SCP, SPHR, is the founder and president of Affinity HR Group, Inc., a national human resources and management consulting firm specializing in hiring and recruiting, HR compliance and employee engagement. Affinity HR Group is PPAI’s endorsed HR partner and resource.  As a consultant and frequent speaker, St. John has given hundreds of presentations and workshops on such topics as how to recruit like a pro, common management mistakes, employee engagement and multi-generational workplace challenges. She is the author of the Amazon bestselling book Transforming Teams – tips for improving collaboration and building trust.  Her weekly HR Minute emails and monthly articles are followed by thousands of business leaders nationwide. 

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Branding: Not Just Icing On A Cupcake

    Contains 4 Component(s), Includes Credits Recorded On: 01/30/2020

    In this webinar, Sara Webb with InTandem Promotions will be sharing tips and tricks that she has learned over the past 20 years on branding. Not only has she worked as a sales professional within the industry, but also for her own organization, building it to a multi-million-dollar business. Start 2020 with a plan, fresh ideas and a different approach to branding yourself, your organization and your business. You'll discover that branding is not just icing on a cupcake!

    In this webinar, Sara Webb with InTandem Promotions will be sharing tips and tricks that she has learned over the past 20 years on branding. Not only has she worked as a sales professional within the industry, but also for her own organization, building it to a multi-million-dollar business. Start 2020 with a plan, fresh ideas and a different approach to branding yourself, your organization and your business. You'll discover that branding is not just icing on a cupcake!

    Sara Webb

    Owner - InTandem Promotions

    Sara Webb has more than 20 years of industry experience. With previous experiences as a buyer in a completely different industry, she became hooked on promotional products and its possibilities for branding organizations. In 1999, Sara began working in the promotional product industry where her true love for this industry flourished. 

    In 2013, Sara built InTandem Promotions. In her words, “Ever since I can remember, I have been a juggler. Juggling activities, career, family, friends and volunteering. I have learned through all of this juggling that I can do it myself. But it's far easier (not to mention more fun) to juggle with a partner.” And it was on that premise that the InTandem Promotions brand was created.     In owning InTandem, Sara has built not only a personal brand but also the brand of her organization. She is looking forward to sharing her experiences in developing as well as continually building the InTandem Brand Story.

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    1 Credit