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CAS Dedicated Courses

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The Certified Advertising Specialist (CAS) Program requires the completion of all the CAS dedicated courses listed below. In addition, please select 25 elective education sessions from the column on the right to complete the online portion for the CAS Certification.

Please note you must have complete the Trained Advertising Specialist (TAS) certificate prior to starting the CAS. If you do not have your TAS please click here

  • Certified Advertising Specialist (CAS) Package

    Contains 27 Product(s)

    Get all your sessions registered in one-stop shopping style and complete at your own pace!

    Get all your sessions registered in one-stop shopping style and complete at your own pace! 

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

CAS Elective Courses

Once you have completed all of the CAS Required Courses from the left Column: 
  • Please select and complete 25 elective education credits in the CAS or MAS level. 
  • The CAS and MAS Level courses can be selected from the drop down menu listed below. 
Next steps
  • Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application
For a full listing of the CAS Certification program criteria please visit ppai.org/certification

171 Results

  • Sales Best Practices For New Promo Managers

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 11/04/2020 at 1:00 PM (CST)

    Are you a new manager in the promo industry? If so, this is the right place for you! Tony Morris will explain sales best practices when overseeing sales staff for the first time. For those that aren't overseeing sales staff, he will have some best practices for your own direct sales as well.

  • Hat Personalization Trends: 3D Logos And More

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 09/23/2020 at 1:00 PM (CDT)

    Hats, hat, hats – they are everywhere with even more style and decoration options than ever before. Alison Zuccaro will take you through a quick how-to on hat decoration to keep your business ahead of the trends. Participants will learn the right decoration method for different fabrics, how to print an entire hat, and get dimensional with 3D logos.

  • Marketing The Day After Tomorrow

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 08/05/2020 at 1:00 PM (CDT)

    This webinar with Joel Schaffer, MAS, looks at marketing strategies for a “whole new world” as the current epidemic abates, and business reopens. Participants will learn how to identify new markets, how to prepare marketing tools, strategies for rebuilding your business. Participants will learn the foundations of relationship marketing and how to be a promotional consultant.

  • Virtual SPARK Conference 2020 For Young Promo Professionals

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 07/16/2020 at 10:00 AM (CDT)

    ​In this fast-paced workshop, participants will rapidly expand their ability to ID problems and generate creative, human centered solutions. Participants will be split into breakout sessions throughout this session after general content is presented in an ebb and flow style format. This session will involve video content, small group discussions, brainstorming and whiteboard usage. This virtual conference will also have time scheduled for peer networking and action-oriented takeaways. We highly encourage young professionals in the promo industry to participate in this session, please note it will be limited to the first 300 people.

  • Inexpensive Ways To Market Your Business

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 06/05/2020 at 1:00 PM (CDT)

    In the current times, every promotional product business owner like you has the same marketing questions: “Where do I start to be a socially distant, but still personal business?” and “Am I using the right tactics?” Getting to the core of what you can be using, this webinar will give you ‘Inexpensive Methods to Market Your Business While Social Distancing.’ Business has changed, but why wait for the pendulum to swing back to make sales? Beginning with demographic targeting we all need to do in order to better serve our most desired (and profitable) client base, you will learn how to easily improve the marketing path you, as an promotional products professional can travel.